Meet Our “Influencer of the Week,” Jon Ferrara!
| January 25, 2022
Jon Ferrara, Founder and CEO of Nimble
Nominated by: Brynne Tillman
Jon is a serial entrepreneur and noted speaker about social, sales, and marketing. He has re-imagined CRM by building Nimble – The Simple CRM for Microsoft 365 & Google Workspace. Ferrara is best known as the co-founder of GoldMine Software Corp, one of the early pioneers in Customer Relationship Management (CRM) for Small to Medium-sized Businesses (SMBs). He has been recognized by Forbes as one of the Top 10 Social CEOs, Top 10 Social Salespeople In The World, and Top 100 Marketing Influencers.
Connect with Jon on LinkedIn, Twitter, Youtube, Instagram, or through his website.
Jon’s Insights
My Social Sales Tip is to “Google Your Name” This is a personal branding tip that applies to almost any business professional. Many of the people you connect with will “Google” you and your company before they engage with you and it’s always better if you show up on the first page of search results.
My social sales tip is to do a Google search for your name and company and then examine the results. Are you happy with what shows up on the first page? If you’re not satisfied with the amount or quality of information you see then build a Wikipedia page on yourself and your company, it’s surprisingly fun and simple if you follow the rules.
Wikipedia is one of the best third-party sources for ranking on page one of Google. Typically, when you search an intended keyword, you don’t have to scroll far before you see its accompanying Wikipedia page. Also, Wikipedia is a recognizable website, so it’s often one of the first pages someone will click on if they want to learn more about what your business does. Once you’ve built a Wikipedia page for yourself or your company it will show up each time someone Googles you in the future as a nice little side box in Google’s search results.
Be sure to follow Wikipedia’s strict guidelines or you may find your pages edited and possibly deleted. Here is a concise article on “How to Create a Wikipedia Page (Step by Step).”