Meet Our “Influencer of the Week,” Louise Brogan!

The Social Sales Link Team |

linkedin training, linkedin sales training, sales navigator training

Louise Brogan, LinkedIn Consultant and Trainer at Louise Brogan Ltd.

Nominated by: Nikki Rausch

Louise Brogan is the host of LinkedIn with Louise podcast and YouTube channel. She owns a LinkedIn marketing agency that’s also called LinkedIn with Louise, where she and her team manage LinkedIn accounts for their global clients as well as offer training and consultancy. Louise has spoken about LinkedIn on various stages in L.A., London, and Dublin. She is a Small Business Britain Champion and has represented the UK small business sector at roundtables in No.10 Downing Street. Louise is a mum of three, and can often be found doing a jigsaw puzzle, walking her dog, or listening to podcasts about business.

Connect with Louise on LinkedInTwitterYoutubeInstagram, or through her website.

 

Louise’s Insights

 

linkedin training, linkedin sales training, sales navigator training

 

LinkedIn is, at its heart, a platform based on building relationships. We look at LinkedIn in terms of four pillars – the profile, the content, the network and the DMs.

The core of your LinkedIn presence is having a fully optimized profile. We recommend, if you are in the business of sales, that you write a headline and About section that speak to your ideal client. Instead of writing about YOU, consider writing your About section in terms of how you can help your clients/network. Use all the available tools LinkedIn offers – add media and links to your profile sections, check over your skills section and update your profile picture.

Your content should spark conversation with your network – if I were to follow you on LinkedIn, do you share valuable interesting posts that start conversations? Stop broadcasting and start communicating with your audience. Focus on the core messages about what you want to be known for and stop trying to sell. Attract people by sharing content that showcases how much of an expert you are – be helpful.

Your network – stop connecting with everyone and anyone! Your newsfeed will be full of stuff you are not interested in. Be more strategic about who you connect with – follow people who offer complementary services to you – and comment on their posts. When you send a connection request to someone, tell them WHY you are connecting. This starts a one-on-one conversation with this person (this is not an opportunity to leap into sales straight away… get to know the person).

This leads us to the fourth pillar – the DMs. Use this tool thoughtfully – connect with a message, ask the person about themselves, and connect people with someone you think might benefit from knowing each other with a shared message. When someone sends an immediate sales message, it puts your potential client off. The messaging in LinkedIn is a powerful tool – take the conversation from LInkedIn into real life when the connection is ready. You can schedule video calls right there inside your DM!

How I approach LinkedIn – I consider it like an online version of my favorite conference. I head in there, meet some new people, share conversations, reconnect with old business contacts, listen to some talks/videos and leave with potential leads to follow up! No one goes to a conference to hand out business cards, deliver a sales message and walk away. Human beings like conversations and building relationships – LinkedIn can become your biggest source of online word of mouth, if you approach it the right way.”

 

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