Meet Our “Influencer of the Week,” David Thomson!
| February 21, 2023
David Thomson, CEO and Founder of Suada
Nominated by: Brian Ahearn
David Thomson is the Chief Executive Officer (CEO) and founder of Suada, a sales training and coaching company.
David is a practiced and passionate speaker, coach, consultant, and advisor. His company offers coaching that covers everything essential in sales – positive mental attitude, negotiation, influence, asking the right questions, fact-finding, framing, neuro-linguistic programming, opening, pitching, and closing.
A veteran of several start-ups (he successfully ran two other businesses before Suada), David is a Napolean Hill certified instructor, a qualified life coach, and one of only 19 trainers personally trained and endorsed by Dr. Robert Cialdini to teach his POP (Principles of Persuasion) workshop.
David has dyslexia and has struggled at school. He joined the army and came out of the forces with enough money to pay off his loans and buy a green Ford Capri from his friend and call it Kermit. At age 21, he got a job packing Doc Marten boots, but it was a chance encounter with a book that changed his life – William Clement Stone’s ‘The Success System That Never Fails.’
The book spoke to him, and he took a new path – after six interviews and much persuasion, he secured a sales role at a mortgage company. Every moment he was in his car traveling to this job, he listened to business and personal development audio cassettes, learning from the greats and growing the belief that if the likes of Clement Stone and Napoleon Hill could go from rags to riches, why couldn’t he?
David’s philosophy is that if you’re prepared to be outrageously brave and ready to follow it with determined action and hard work, you can achieve your wildest dreams.
Connect with David on LinkedIn and subscribe to his YouTube channel. You can also go to his website to learn not only how to learn to be a master of persuasion & influence but how to embed that ‘learning’ with a learning retention platform.
David’s Insights
Describe the current moment in detail, things that people are currently seeing, hearing, feeling & experience, and things that are absolute facts that nobody can deny.
Talk about how things have changed over the past decade & how, in hindsight, it was easy to see them coming, then talk about the future now that you have demonstrated, you know, what has happened in the past and what is going on right now and what is likely to be going forward. Admit to past mistakes: Nobody is perfect, and admitting to past mistakes can help you build trust with your readers.
Talk about a time when you got something wrong and how you learned from that experience. This will show your readers that you’re human and willing to learn and grow from your mistakes.
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