On LinkedIn, It’s NOT About You – If You’re in Sales

On LinkedIn, It’s NOT About You – If You’re in Sales

For many people, LinkedIn is a way for them to promote themselves as they look to bolster their careers or look for new jobs… especially nowadays. And for that group, LinkedIn can work very well. As a salesperson, though, you’re not looking to bolster yourself in that...
LinkedIn Year in Review – 2020

LinkedIn Year in Review – 2020

The year 2020 is almost in our collective rear-view mirrors. It’s been a… different… year, that’s for sure. LinkedIn usage, though, has spiked throughout our COVID-19 year, and with good reason. After all, with seemingly everything moving...
Measure Your ROI from Your LinkedIn Efforts

Measure Your ROI from Your LinkedIn Efforts

To many salespeople, sales managers, etc., measuring the return on investment (ROI) from LinkedIn is like measuring the actual number of snowflakes that hit the ground during a snowstorm: impossible to do, so why even try? Very, very few things are truly immeasurable,...