by Bob Woods | Dec 15, 2020 | LinkedIn, LinkedIn Audience, LinkedIn Connections, LinkedIn for Business Development
The year 2020 is almost in our collective rear-view mirrors. It’s been a… different… year, that’s for sure. LinkedIn usage, though, has spiked throughout our COVID-19 year, and with good reason. After all, with seemingly everything moving... 
by Bob Woods | Nov 10, 2020 | LinkedIn, LinkedIn Audience, LinkedIn for Business Development, LinkedIn Network, LinkedIn Profile, LinkedIn Prospects
For many people, LinkedIn is a way for them to promote themselves as they look to bolster their careers or look for new jobs… especially nowadays. And for that group, LinkedIn can work very well. As a salesperson, though, you’re not looking to bolster yourself in that... 
by Bob Woods | Nov 2, 2020 | LinkedIn, LinkedIn Audience, LinkedIn for Business Development, LinkedIn Network, LinkedIn Prospects
To many salespeople, sales managers, etc., measuring the return on investment (ROI) from LinkedIn is like measuring the actual number of snowflakes that hit the ground during a snowstorm: impossible to do, so why even try? Very, very few things are truly immeasurable,... 
by Bob Woods | Sep 30, 2020 | LinkedIn, LinkedIn Audience, LinkedIn for Business Development
You might have wondered lately why a “speaker” icon appears to the right of some people’s names in their LinkedIn profile. If you’ve been curious enough, you may have even clicked on the icon. After clicking, you probably heard the... 
by Bob Woods | Sep 8, 2020 | LinkedIn, LinkedIn Audience, LinkedIn Connections, LinkedIn for Business Development, LinkedIn Network
Connect. Connect. Connect. It’s a mantra we all feel like we should be following to successfully conduct business on LinkedIn. Yet it can be very uncomfortable for people to reach out to others on the platform–especially people we don’t know. There is a... 