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NEW FEATURE: How the New LinkedIn Inbox Helps You Get More Engagement As LinkedIn continues to change the UX (user experience) there are some things that have a significant impact on workflow, and this is a good one. Over the years I have had to put hacks in place to make sure I engage with every […]

  Today’s tip is a very simple, but powerful one. Your experience appears at the top of your profile which is the first impression your visitors see, so taking advantage of this real-estate is vital for getting your message across quickly to your buyers.  Here’s how: From the experience section, connect your company to your […]

Let me start by saying that there is no right or wrong way to write your LinkedIn summary – and no two LinkedIn trainers will tell you the same thing. But, my philosophy is that if you are in business development, than your profile shouldn’t be your resume; it should be a resource. This begins with […]

  There have been literally thousands of blog posts around how to build a LinkedIn profile that makes a statement. Each with a small deviation or strategy. So, why write on a topic that has been written to death… because as I look at the profiles of my clients, prospects and connections I realize few […]

10 Attributes to Becoming the Center of Influence Others Want to Know A center of influence is someone who is well-known and is respected and trusted in the community. They typically have a significant affect over the thoughts and actions of others. We all want to meet centers of influence; people that are well connected, who can help us […]

    Before we begin to talk about LinkedIn as the tool, let’s talk about lead generation. In marketing, lead generation is the capturing of a potential buyer’s information often in exchange for content. Leads can be created for purposes such as list building, newsletters or prospecting lists for sales leads. In general, marketing has always […]