Blog

You Endorsed Me for What on LinkedIn?
Brynne Tillman |
Have you been endorsed for things you don’t do by people you don’t remember? If you are like most of us, this hits home! Skills and Endorsements might be one of the most controversial topics when it comes to the LinkedIn profile. Some people love it while others just don’t get the point! So I […]
Content Marketing – Why it Matters by Barbara Kaplan
Brynne Tillman |
All of us who spend time online – whether shopping, doing research, reading up in our areas of interest, making travel plans, following thought leaders, rating restaurants and movies, participating in social networks – as part of our daily activity, are creators and/or recipients of content marketing. Content marketing is the term du jour that […]
Fist Bump Moment – LinkedIn Picked Us Up!
Brynne Tillman |
CLICK HERE TO SEE! How do you know when you are recognized for your craft? For the Broadway Actor it is aTony Award nomination, Music Maven it’s the Grammy Awards, Emmy’s are for TV accomplishments and Movies is the oh so coveted Oscars. For Social Selliers it is, well, getting your thought leadership published on […]
LinkedIn & Coffee… Perfect Together!
Brynne Tillman |
Networking is critical for B2B sales people, but often it isn’t nearly as productive as we would like or need it to be. We invest our time in networking events such as chamber meetings, meetups, business card exchanges etc., but often it doesn’t convert to sales. Yes, I said it…sales. I know, I used that taboo […]
What Social Selling Is Not – by @StanRobinson
Brynne Tillman |
The term “social selling” means different things to different people. As a result confusion often arises when this topic comes up for discussion particularly when the conversation is between individuals with different types of experience with sales and social media. For our purposes, social selling is defined as the integration of social media tools and […]
When to Say No to a LinkedIn Connection Request
Brynne Tillman |
If you would asked me a year ago I would have said that I only connect with people on LinkedIn that I have met or had a conversation with and I ignore everyone else. However, I’ve now changed my mind. I look at connections on LinkedIn very similarly to the way I look at in […]