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Social Selling is a term that is spreading like wildfire. Koka Sexton, from LinkedIn says social selling is The Evolution of Sales. I agree completely; social selling has absolutely changed the sales process as we know it. I also see social selling as a revolution of and for the sales professionals. We are free from the mass cold calling, […]

By now you should have the ability to publish a blog post on LinkedIn, which, by the way, is the coolest new tool you have in your social selling tool box. (From your home page click on the pencil in update status box to begin blogging) The key to being seen as a thought leader and […]

by Paul Kowit | Follow Paul on Twitter Do you find yourself being pulled many directions to accomplish tasks in your professional & personal life? At your job, your may be require you to accomplish various tasks by the end of the month and at the same time complete minor tasks by your boss on any given day. […]

LinkedIn Publications is the best new social selling tool for anyone in a sales role. The key, however, is to use it well and the way it was designed to be used, as a content machine. Thought leadership is about educating the reader and is the key to gaining trust, attracting your target market and […]

When your prospect is looking for your products and/or services, is what they read enough to get them to want to engage you? You have invested in your brand, whether it is limited to your LinkedIn personal or company profile, website or you have taken it to blogging, email campaigns and other platforms, ask yourself, […]

We write a blog, we get it in front of our network, we send it out in  email campaign and even shared it in on LinkedIn. It got some readership and we move on to the next one. But think of all the blogs and articles that you come across when you are Googling for content, they […]