Blog

  LinkedIn is rolling out a publishing platform that levels the playing field. Whether you have access to blogging on a website or not – you can share your subject matter expertise right inside your LinkedIn profile. And, it could be simpler. Thought leadership is a key element to attracting and engaging qualified prospects. Often […]

Since my first advertising class in college, I have heard it takes 7 touches to get a new client.  This was a number the direct mail companies would use, the radio sales executives, the local TV ads and even the “cold calling” experts. Now, that number has gone up, way up. I have read dozens […]

By Jamie Shanks Tim Peters, a Social Selling evangelist for IntelliResponse approached Jill Rowley and me last week with great questions: 1. “Should you let your employees publish on LinkedIn?” 2. “How should sales and marketing empower employees to use LinkedIn Publishing?” Tim’s questions are so spot on.  As Tim points out: “I think we […]

For Sale by Owner can be a lot of work. Although you may be saving money initially, time on market and no one to help you negotiate a price can ultimately cost you money. If you want to do it right, you need to implement clever marketing tools. Here are 3 social media tips that […]

This is certainly not the first time you have seen the comparison of prospecting to fishing, but I thought I would share my little twist. When I was a teenager, I went fishing with a boy from the neighborhood. He was a serious fisherman and had a big red tackle box with 3 layers of […]

by Thomas Camarda “Summertime, and the living is easy,” and so is creating new contacts and connections. During the summer months, business networking events seem to cool down, but outdoor social events definitely heat up and everyone loves to have a good time. This is the perfect environment to create and build, long lasting relationships that […]