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“Back in the day” video conferencing was quite a production. Offices and businesses needed special technology, dedicated space, and a little luck to produce and deliver “webinars”. Today, as evidenced by the popularity of video chat platforms like Facetime, video sharing services like You Tube, and Vine, and the accessibility of mobile technology via smartphones […]

Okay, maybe this is known as the “selfy-site” but we have to take it seriously. Instagram is a free mobile, photo sharing platform with more than 80 million users.  With its popularity growing every day, Instagram has recently been acquired by Facebook, integrated into HootSuite’s social media management tools, and is a fun way to visually […]

Oh no, not another major change from LinkedIn! Oh, yes. So I don’t know if you use polls in LinkedIn Groups, but I do…and I love them. They are a great way to get engagement, gather great intel and begin meaningful business relationships. Polls are a great way to ask questions that your target market would […]

I love Caller ID, don’t you? That is how I see the ‘who’s viewed your profile’ section of your LinkedIn account. This is a fantastic opportunity to reach out to people who have called but have not left a message: LinkedIn 1. From the right-hand side your of your LinkedIn Homepage, click ‘Who’s Viewed Your […]

Email Marketing WORKS! While we may complain that we receive way too many emails, over 90% of us check our email daily and if the information is from a trusted source, most of us will open it. And studies show that email marketing drives both sales and loyalty – two essential ingredients to a healthy […]

  LinkedIn’s Product & Service Pages have been a staple on Company Pages for a few years now, and have been very helpful in describing your company’s offerings as well as recommendations. But as of April 14th, they will no longer be supported. Let’s not dwell on the past, Showcase Pages are here! These pages […]