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URL shortening is a technique on the web in which that makes a web address or URL significantly shorter in length and still direct to the targeted page. This is especially convenient for messaging on social media such as Twitter and which have a tight limit the number of characters that may be used in […]

SSL’s Social Media Resource of the Week – Click to Tweet! How would you like other people to tweet exactly what you want them to say? It is easy with Click to Tweet! Simply type in the message that you want others to share including links to lead pages. blogs, videos or any URL that […]

Keyword Search Tools that can Get You to the Top! We all want to be found. Whether from a post, activity in a news feed or even better a search on keywords that match what we do, it is important that we are proactively ensuring that we are showing up. Posting and sharing relevant content […]

LinkedIn & Social Selling for Business Development by Brynne Tillman “This book from Brynne Tillman encapsulates the social selling ethos. Page after page of tips and best practices for sales professionals. I see this as a workbook and the most up to date reference material for sales people learning to leverage LinkedIn. Keep this book […]

5 Ways to Use Video on LinkedIn Video is so powerful. Why? Because people love to watch video. Look at YouTube, the 2nd most searched website in the world. That is why video works so well with LinkedIn. There are 5 types of video that work well on LinkedIn, and you want to be sure […]

Gaining Trust with Your LinkedIn Network There are 3 elements that contribute to your LinkedIn and Social reputation. Your profile and brand Your content and education that you offer Your community 1.  Let’s drill down into these a bit. First, your brand on LinkedIn begins with your profile. In fact, this could quite possibly be […]