Meet Our “Influencer of the Week,” Bob Burg!

The Social Sales Link Team |

bob-burg-influencer-of-the-week

 

Bob Burg, Hall of Fame Keynote Speaker and Best-Selling Co-author of “The Go-Giver”

 

Bob Burg is a member of the Speaker’s Hall of Fame, co-author of The Go-Giver (more than one million copies sold) and Go-Giver book series, as well as the author of Adversaries into Allies and the sales classic, Endless Referrals.

Connect with Bob on LinkedInTwitterYoutubeInstagram, or through his website.

Watch Bob Burg’s On-Demand Masterclass here

 

Bob’s Insights

 

Bob Burg CTT

 

In my opinion, of great importance in terms of approaching social sales is to understand that the principles of sales (and humanity) are the same as they’ve always been.

As I’ve stated as a basic premise for what seems forever, “All things being equal, people will do business with, and refer business to, those people they know, like, and trust.” The keywords are, “those people” — not “those computers” or “social media platforms.” In other words, ultimately it’s about the relationship itself, and how you cultivate those relationships through communicating immense value. On social media platforms, it’s through your posts (written or video), your responses, and your overall engagement.

This communication of value transpires through what you say, how you say it, and — more than anything — simply how you “show up.” Perhaps the best thing we can do before clicking the “send” key is to ask ourselves, “Is what I’m about to post, comment on, respond to, likely to provide value to the person(s) who will see it?” Indeed, understanding the specifics of the social media platform is important. Ultimately, however…it’s YOU they are “buying.”

 

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