Meet Our “Influencer of the Week,” Bobby Martin!
| June 27, 2022
Bobby Martin, Co-founder and CEO of Vertical IQ
Nominated by: Brynne Tillman
Bobby Martin is co-founder and CEO of Vertical IQ, a leading provider of Industry Intelligence that helps sales professionals better understand a prospect’s or customer’s business challenges before, during, and after-sales meetings.
Connect with Bobby on LinkedIn, Twitter, Youtube, or through his website.
Bobby’s Insights
To sell in today’s business climate, sales and marketing professionals must cultivate curiosity around the customer or prospect and their industry. You must be able to relate to them – understand how their business operates, the trends, the challenges, their buyers and suppliers – and then use that insight to tailor each and every conversion or communication you have with them.
No longer can you send the same generic marketing message to everyone and expect to get results. Today’s buyer wants a more personalized, customized experience that reflects their unique business situation. After all, a business owner’s passion is their business!
This is where doing your research using Industry Intelligence is crucial. Industry Intelligence not only enables sales professionals to cultivate their own curiosity, it also allows them to craft industry-focused communications and content that will resonate with customers. It goes well beyond “who,” delivering the comprehensive industry-focused information and critical insights you need to connect with clients and consistently deliver more value.
Incorporating Industry Intelligence into your communications enables you to connect on a more personal level with that business owner, build trust, and differentiate yourself from competitors who are using boilerplate content.
At Vertical IQ, our passion is providing Industry Intelligence to help build stronger, trust-based relationships. Whether pitching a local brewery or a national biotech company, successful sales, marketing, and customer success teams use Vertical IQ to better understand a prospect’s or customer’s business challenges before, during, and after meetings. We cover more than 530 distinct industries, 3,400 local economies, and more than 90 percent of the U.S. economy and Canada, equipping our users with the confidence and credibility to make memorable first impressions and build enduring relationships.
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