by Brynne Tillman | Oct 7, 2019 | B2B Sales, Blogs, Content
DOWNLOAD CHECKLIST Becoming a thought leader on LinkedIn doesn’t happen overnight. And, it doesn’t happen randomly. It takes hard work and commitment. In this post, we are going to review what a content schedule might be for your original content for a month. Pick a... 
by Brynne Tillman | Aug 16, 2019 | B2B Sales, Client Referrals, First Degree Connections, LinkedIn Audience, LinkedIn Connections, LinkedIn for Business Development, LinkedIn for Marketing, LinkedIn Network, LinkedIn Prospects, LinkedIn Referral
The old saying goes, “It’s about who you know…” well, it’s the new saying too. Social proximity is about understanding who is in your existing network and/or is a sphere of influence and leveraging those relationships to gain access to... 
by Bill McCormick | Dec 5, 2018 | B2B Sales, Connections, First Degree Connections, LinkedIn, LinkedIn App, LinkedIn Connections, LinkedIn for Business Development, LinkedIn Network, LinkedIn Training
A couple of weeks ago I had the honor of speaking at Global Entrepreneurship Week Lexington (GEWLEX) 2018 on a LinkedIn-related panel. One of the topics that came up was about engagement on LinkedIn. My quote of mine from one of the GEWLEX videos sums up my feelings... 
by Bill McCormick | Nov 28, 2018 | Advice for College Grads, B2B Sales, LinkedIn, LinkedIn for Business Development, LinkedIn for Marketing, LinkedIn Messaging, Social Selling
If you haven’t heard, LinkedIn is testing a “Stories”-like addition to its mobile app (here’s a TechCrunch piece that fully explains it). It’s actually for college students only (as of now) and is being called “Student Voices.” But the TechCrunch piece says LinkedIn... 
by Bill McCormick | Nov 14, 2018 | B2B Sales, Business Tips, Connections, Free Social Media Resource, LinkedIn, LinkedIn for Business Development, LinkedIn for Marketing, LinkedIn Messaging, LinkedIn Profile, LinkedIn Summary, Marketing, Networking, Sales Tips, Sales Trainers, Social Selling
Most people who are on LinkedIn have profiles that mirror their resumes. Their profiles might include some kind of photo of them, a headline that contains their current title and company, and content that’s focused on their accomplishments. For most people… that’s... 
by Brynne Tillman | Nov 11, 2018 | B2B Sales, Client Referrals, Free Social Media Resource, LinkedIn, LinkedIn Audience, LinkedIn for Business Development, LinkedIn Messaging, LinkedIn Prospects, LinkedIn Training, Sales Tips, Sales Trainers
You’ve leveraged LinkedIn to get warm introductions from clients and centers of influence. You’ve connected with them on LinkedIn and shared content that resonates with them. You have sent a welcome message offering insights on an introductory call, and... 