by Bob Woods | Jan 20, 2021 | LinkedIn, LinkedIn Audience, LinkedIn for Business Development, LinkedIn Network, LinkedIn Profile, LinkedIn Prospects
For many people, LinkedIn is a way for them to promote themselves as they look to bolster their careers or look for new jobs… especially nowadays. And for that group, LinkedIn can work very well. As a salesperson, though, you’re not looking to bolster yourself in that... 
by Brynne Tillman | Jan 6, 2021 | LinkedIn Audience, LinkedIn Connections, LinkedIn for Business Development, LinkedIn Referral
If you are in a business development role, chances are you have a top 20, 50, or even 100 list of target accounts. If you have been in business awhile, you know the best way to get into a company is through a referral. They are rarely easy to come by, though… unless... 
by Bob Woods | Dec 30, 2020 | LinkedIn, LinkedIn Audience, LinkedIn Connections, LinkedIn for Business Development, LinkedIn Network
Connect. Connect. Connect. It’s a mantra we all feel like we should be following to successfully conduct business on LinkedIn. Yet it can be very uncomfortable for people to reach out to others on the platform–especially people we don’t know. There is a... 
by Bob Woods | Dec 15, 2020 | LinkedIn, LinkedIn Audience, LinkedIn Connections, LinkedIn for Business Development
The year 2020 is almost in our collective rear-view mirrors. It’s been a… different… year, that’s for sure. LinkedIn usage, though, has spiked throughout our COVID-19 year, and with good reason. After all, with seemingly everything moving... 
by Bob Woods | Nov 2, 2020 | LinkedIn, LinkedIn Audience, LinkedIn for Business Development, LinkedIn Network, LinkedIn Prospects
To many salespeople, sales managers, etc., measuring the return on investment (ROI) from LinkedIn is like measuring the actual number of snowflakes that hit the ground during a snowstorm: impossible to do, so why even try? Very, very few things are truly immeasurable,... 
by Bill McCormick | Oct 20, 2020 | LinkedIn, LinkedIn Audience, LinkedIn Connections, LinkedIn for Business Development, LinkedIn Habits, LinkedIn Messaging, LinkedIn Profile, LinkedIn Prospects, LinkedIn Referral
LinkedIn has been reporting usage and engagement increases since the start of the COVID-19 crisis. With more and more people moving their networking, prospecting, and business development to online platforms, LinkedIn is the smart choice. As someone who is using... 