by Brynne Tillman | Aug 22, 2019 | Connections, LinkedIn, LinkedIn Profile, LinkedIn Training, Networking, Social Selling, SSi Score
The LinkedIn Social Selling Index (SSI) is a score developed to quantify how well you are leveraging LinkedIn for social selling on a scale from 1 to 100. According to LinkedIn, social sellers create 45% more opportunities than peers with a lowers SSI, and they are... 
by Bill McCormick | Jul 2, 2019 | Blogs, Content, LinkedIn, LinkedIn for Marketing, Marketing, Social Selling, Uncategorized
Two weeks ago we looked at the “LinkedIn Short Game” all centered around finding new clients. The term ‘short game’ comes from the idea of fast results, using the search feature on LinkedIn to find new prospects and identify who in our network can help make... 
by Bill McCormick | Mar 6, 2019 | LinkedIn, LinkedIn for Business Development, LinkedIn Prospects, LinkedIn Training, Sales Tips, Social Selling
Preparing for a trade show, convention or conference? I’m betting that LinkedIn isn’t very high on your to-do list. Here’s the thing, though. You can use LinkedIn effectively to amp up your sales-related activity at these events, to the point where... 
by Brynne Tillman | Jan 18, 2019 | LinkedIn, LinkedIn for Business Development, LinkedIn Messaging, LinkedIn Network, LinkedIn Referral, Social Selling
Most of us network. Whether it is going to Chamber meetings or meet-ups, meeting for coffee with centers of influence, or hopping on calls with potential referral partners, investing time in networking is foundational to our business development efforts. That said,... 
by Bill McCormick | Nov 28, 2018 | Advice for College Grads, B2B Sales, LinkedIn, LinkedIn for Business Development, LinkedIn for Marketing, LinkedIn Messaging, Social Selling
If you haven’t heard, LinkedIn is testing a “Stories”-like addition to its mobile app (here’s a TechCrunch piece that fully explains it). It’s actually for college students only (as of now) and is being called “Student Voices.” But the TechCrunch piece says LinkedIn... 
by Bill McCormick | Nov 14, 2018 | B2B Sales, Business Tips, Connections, Free Social Media Resource, LinkedIn, LinkedIn for Business Development, LinkedIn for Marketing, LinkedIn Messaging, LinkedIn Profile, LinkedIn Summary, Marketing, Networking, Sales Tips, Sales Trainers, Social Selling
Most people who are on LinkedIn have profiles that mirror their resumes. Their profiles might include some kind of photo of them, a headline that contains their current title and company, and content that’s focused on their accomplishments. For most people… that’s... 