Having an eBook is a fantastic way to brand yourself as a thought leader and the subject matter expert in your field. LinkedIn is a great place to get the eBook in front of your network and potential buyers. But publishing an eBook can be a daunting task. There are many elements that go into creating an eBook, hosting it and than highlighting it on your LinkedIn profile. Here are the primary steps:
Define your eBook and what it covers:
- What are the topics your buyers care about and what problem will your eBook solve?
- What are the insights your buyers will take-away from the eBook?
- Run the idea past your co-workers, clients and network to be sure you are offering value to your audience.
- Choose a look, CLICK HERE for 13 templates from Hubspot to get you started.
- Develop your eBook around the template you have chosen. Make sure that it is 95% value based. This is NOT a whitepaper that explains your products and services. Your eBook is an insightful, educational piece that adds true value to your reader, even if they never work with you. However, be sure to have a strong call to action that gets them to want to talk with you. ie.
If you are interested in learning more or even how this relates to your and your business, I invite you to have a conversation. Whether or not we decide to work together, I am confident that our call will be full of insights and actionable steps that can help you grow your business. Here is a link to my calendarhttp://scheduleacallwithbrynne.com/please pick a time that works best for you.
- Save it as a PDF (for advanced users, use Adobe to create live hyperlinks inside the eBook)
- Choose a hosting platform for your ebook, decide where is your eBook will reside. There are some great free resources like – Slideshare, Box.com, Google Drive or if you have a WordPress site, upload it and use your website link.
- Decide if you want a lead capture page that allows you to collect your readers name, email and other information like Leadpages, Instapages, Google Forms or WordPress Forms before they have access to your eBook.
Once you have your eBook uploaded you will have a link to give to your audience. Now it is time to get it on your LinkedIn profile.
- If you already have the Publication section added to your profile, click ‘add a publication’ at the top of the section to begin (skip to #3) If you don’t have the publications section on your profile yet, you can add it from “Add a section to your profile” below your picture in edit profile mode.
- Choose the “orange” block called publications and click “Add publications”
- Add the title of the eBook
- Under Publisher Type You or Your Company’s Name
- Paste the eBook link under Publication URL
- (Optional) Type in names of other people you would like to be listed under this publication. They will receive a message that you would like to add them and they will have to accept. They will appear on your profile and you on theirs.
- Complete the description that lets the reader know the value and/or take-aways they will get.
- Click Save.
There are many ways to get readers to your eBook, here are a few LinkedIn marketing ideas.
- Post your link on your newsfeed and/or groups and @mention people that would get value from reading your eBook.
- Every time you connect with a new person that would get value from your eBook send it in a personal message.
- Write a LinkedIn Pulse Post that relates to the topic and have a “call to action” link to your eBook within that publication.
- Do an advanced search of your 1st degree connections that would gain value from your eBook and send them a message with a link. This can be automated with tools like LinMailPro.
- Consider publishing your eBook on Kindle or even get a more expansive version published on Amazon. Questions on how to get it written, designed and/or published? Check out SkillBites for more information. Just need the artwork done? Contact American Executive Centers business support – they do a great job for me and my clients!
Of course there are dozens of other ways to market your eBook including adding it to your website, email signature, tweeting it out, sharing it on Facebook and other social platforms.
Looking to leverage LinkedIn better? I invite you to have a conversation, I am confident that I will be able to add insights and implementable activities that will help you grow your business. Here is a link to my calendarhttp://ScheduleaCallwithBrynne.com please pick a time that is most convenient for you. I am looking forward to our call.