Daniel Disney, Founder and Owner of The Daily Sales
Nominated by: Tony Morris
Daniel Disney is one of the world’s leading experts on LinkedIn & Social Selling having generated £millions in revenue from LinkedIn, grown an audience of over 800,000 LinkedIn followers and published 2 x best-selling LinkedIn books “The Ultimate LinkedIn Sales Guide” and “The Million-Pound LinkedIn Message”. With a purely sales background, Daniel brings a unique perspective to LinkedIn training with his passion being to help sales teams and businesses leverage it to generate both inbound and outbound opportunities, as well as create long-lasting impact.
My biggest tip for Social Sales Link Weekly Insight Readers is the BIGGEST key to achieving success when sending messages to prospects on LinkedIn… that key is PERSONALISATION. The best way I can sum it up is “The more you make your messages about them, the more likely they’ll be to reply”. The vast majority of messages sent by salespeople on LinkedIn are non-personalised and terribly spammy. Just the simple act of researching your prospects first, looking through their LinkedIn profile, reading through their recent content, and then using that information to cater your message to them, will instantly make you stand out.