Meet our ‘Influencer of the Week’, Fred Diamond

The Social Sales Link Team |
Influencer of the Week - Fred Diamond

Fred Diamond, President and Co-Founder at Institute for Excellence in Sales

 

Fred is the co-founder of the Institute for Excellence in Sales, a global organization for sales leaders and their teams. He’s also the host and producer of the Sales Game Changers Podcast and webinars, which have had over 1 million interactions.

Connect with Fred on LinkedInTwitterYoutube, or through his website.

 

Fred’s Insights

 

Fred Diamond MSS Live CTT

The key to social selling success is to be intentional, consistent, and intelligent. Be intentional in what you’re trying to achieve.

Is it to show yourself as an expert, a resource, or a leader? You can use social selling to gain customers by presenting yourself as someone who is trustworthy, intelligent, and helpful. You can give tips, give advice, or present stories that will help your prospects achieve their goals. Think hard about what you want to do and then be intentional about frequently presenting examples that confirm your personal positioning. You also need to be consistent about how you post, when you post, and how frequently you post. Set a time every day to post. Build a network of followers who will help accelerate your post. And, most importantly, be present and regular. Finally, really dig deep into what value your audience wants from you. If they want insights, ideas, examples of how to grow their own business, present yourself as an intelligent resource who has given this a lot of thought. And be engaging.

Great partnerships can come from your investment in social selling!

 

Related Posts

Meet our ‘Influencer of the Week’, Tony Johnson!
The Social Sales Link Team |
Meet Tony Johnson, our "Influencer of the Week". Get to know more about Tony and his shared sales tips on this blog.
Meet our ‘Influencer of the Week’, Catherine Brown!
The Social Sales Link Team |
Meet Catherine Brown, our "Influencer of the Week". Get to know more about Catherine and her shared sales tips on this blog.
Making Sales Social Live Episode # 11 – LinkedIn for Referrals and Permission to Name Drop
The Social Sales Link Team |
In this episode of Making Sales Social Live!, The Social Sales Link Team discussed LinkedIn for Referrals and Permission to Name Drop. Read on to learn more.