Meet Our “Influencer of the Week,” Hilary Young!

The Social Sales Link Team |

Blog_Influencer of the Week - Hilary Young

 

Hilary Young, Brand Strategist at Hilary Young Creative

Hilary Young is a Branding Consultant and Content Strategist. With nearly 20 years of professional experience in the storytelling space, Hilary has helped over 100 brands achieve greater success in the digital marketplace. Hilary has worked alongside entrepreneurs and marketing teams in order to develop their brand voice, tell powerful stories that make connections with the right audience, and yield measurable results.

Prior to working in marketing, Hilary worked in television production for The Colbert Report, HBO, MTV, VH1, and CollegeHumor.com, where she oversaw production of sponsored content partnerships. Eventually, she shifted her focus away from TV and video to content and branding—still utilizing her skills as a storyteller, just through a different medium.

Connect with Hilary on LinkedIn, Twitter, Instagram, or through her website.

 

Hilary’s Insights

 

Hilary Young CTT

 

Be authentic. The best way to sell anything is to not try too hard to sell at all. Consumers are incredibly savvy and constantly bombarded with advertising messages so in order to break through the noise you have to show them that you are empathetic to their struggles. This requires you to have an in-depth understanding of who they are, well beyond their demographic information. I encourage all of my clients to create psychographic profiles for their target audience(s), which detail their social/emotional/financial/physical challenges in a way that is relevant to your business.

When you finally determine the right lines of messaging to reach these audience segments, do it in a way that taps into what makes you different from your competition. The challenge is communicating your value in a way that is relatable, honest, and authentic. By focusing on creating an authentic connection with your audience, you’ll also be building trust, inspiring loyalty, and encouraging repeat business, which is even more valuable than simply closing a singular sale.

 

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