AJ Wilcox, Host of the LinkedIn Ads Show Podcast and Founder at B2Linked
AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. He’s an official LinkedIn partner, host of the LinkedIn Ads Show podcast, and has managed among the world’s largest LinkedIn Ads accounts worldwide. He’s a ginger & triathlete. He lives in Utah, has 4 kids, and his company car is a wicked-fast gokart.
Social Sales is GREATLY augmented by advertising on LinkedIn. We’ve found that if we show ads for 1-2 months to a set of prospects before Sales begins organic outreach, it shifts the tone of the conversation. With cold outreach, reactions are “Who are you and why are you spamming me?”, but warmed up with advertising, reactions shift to, “Oh I’ve heard of you guys. You must be legit.”
Consider warming your ideal prospects up with advertising to make your outreach efforts more successful.