John Livesay, Sales Keynote Speaker and Author of “The Sale Is in the Tale”
John Livesay, aka The Pitch Whisperer, is a sales keynote speaker where he shows companies’ sales teams how to turn mundane case studies into compelling case stories so they win more new business. From John’s award-winning career at Conde Nast, he shares the lessons he learned that turns sales teams into revenue rock stars. His TEDx talk: Be The Lifeguard of your own life has over 1,000,000 views.
Clients love working with John because of his ongoing support after his talk which includes implementing the storytelling skills from his best-selling book and online course “Better Selling Through Storytelling.” John is a guest lecturer on how to leverage the power of storytelling in sales at multiple universities including the University of Texas at Austin, Pepperdine Graziadio Business school, and University of Chicago Booth School of Business and his book is now required reading for the UTLA (University of Texas in LA) course on Entertainment and Media studies.
He is also the host of “The Successful Pitch” podcast, which is heard in over 60 countries. These interviews make him a sales keynote speaker with fresh and relevant content.
When you tug at people’s heart strings they open their purse strings. Are you telling stories when you create content that do this?
If you want to get an emotional connection, you need to learn how to tell stories so that people see themselves in the story. When this happens, they remember the story and share it with their network.
A good story is clear, concise, and compelling. If your story is confusing, people will ignore it. If your story is rambling, people tune out. If your story pushes facts and figures, people forget it. So the next time you write a piece of content or tell a story, remember to use the 3 C’s as a checklist to make sure your story is clear, concise, and compelling. Remember “The Sale is in the Tale.”