4-Week (8 session) Virtual Instructor-Led
Mastering LinkedIn for Social Selling via Zoom
WEEK 1:1 – Group Training: Optimizing the LinkedIn profile, from a resume to a resource. From search engine optimization to branding you as the vendor of choice, this program will help you position your profile to attract, teach, and engage your buyers.
WEEK 1:2 – Workshop – In this session we will break out into groups and focus on writing the Headline and About Summary
WEEK 2:1 – Group Training:Nurture New and Existing Connections – During this program, participants will learn how to search their current connections to identify who they want to engage, learn ways to help them build and deepen their relationships and welcome new connections into their network.
WEEK 2:2 –Workshop – In this session we will break out into groups and focus on Identifying current connections and ways to engage.
WEEK 3:1 – Group Training: Prospecting – Leveraging existing connections to gain access to targeted stakeholders is one of the most powerful tools LinkedIn offers. Through targeted searches, participants will learn how to find out who in your network can make introductions to ideal clients and referral partners and proven outreach strategies to start meaningful conversations.
WEEK 3:2 –Workshop – In this session we will break out into groups and focus on Identifying current clients and networking partners that can refer business.
WEEK 4:1 – Group Training: Thought leadership: creating, curating, and engaging on content is foundational to attracting your targeted audience and starting conversations on LinkedIn. During this week we will cover the essentials to sharing insights and being of value to your audience in a way that gets their attention and starts conversations.
WEEK 4:2 – Workshop: In this session we will break out into groups and focus on content topics and plan.
*OPTIONAL: 30-minute per week private coaching for each participant
Advanced Program: 3-Week (6 sessions) Virtual Instructor-Led
Sales Navigator Training via Zoom
Sales Navigator is one of the most powerful sales tools to find and engage with your buyers. The search function and capabilities are 10x what you can get with the free LinkedIn, and with the right strategies, you will convert your content and connections into sales conversations.
In this interactive workshop, you will learn and implement specific tactics to gain access to your buyers at a high level of credibility.
WEEK 1:1: Perfecting the Search – We will cover the strategies to leverage the filters on Sales Navigator, how to build lists of ideal prospective accounts and leads, and save them. In addition, we will review the Alerts that you get and ways to leverage them to start more conversations.
WEEK 1:2: Open Office Hours
WEEK 2:1: Taking inventory and leveraging your existing connections to start conversations and get referrals into your target audience. In addition, we will share InMail strategies that convert your connections to conversations. These short, pithy messages that grab your prospects’ attention and get them interested in engaging with you.
WEEK 2:2: Open Office Hours
WEEK 3:1: We will cover SmartLink a powerful upgraded feature that Sales Navigator Team addition offers. Sales Cadence is vital to staying organized. We will leverage Sales Navigator’s tagging system to help us take our prospects through the pipeline.
WEEK 3:2: Open Office Hours