In this episode…
The Social Sales Link team talked about “LinkedIn for Referrals and Permission to Name Drop.”
Things you will learn in this episode:
* I believe that one of the most powerful features of LinkedIn, and the primary reason that it is the most valuable platform for every sales professional, is the ability to identify your social proximity to your ideal buyer. The ultimate goal is to leverage your shared connection’s to either get introduced, or permission to drop their name. You are now coming-in to the new relationship warm, and with a high level of credibility.
* Permission to name-drop is an important tactic to use when seeking referrals, because you keep control of the referral. You’re not waiting for someone to make the introduction for you, and you’re making the process easy for your networking partner, so they will be happy to give you that permission.