In this episode…
The Social Sales Link team talked about How to “Treat LinkedIn Like a Networking Meeting.”
Things you will learn in this episode:
* Linkedin is a 24/7 networking meeting, and we need to treat it that way. You’d never walk into a business card exchange, walk up to people you don’t know, and say, “hi, I help companies just like yours”! We need to talk about the event, ask them questions, learn about their business, and build rapport. Just because the event is digital, it shouldn’t change the way we engage. Treat the person on the other side of the message the same way you would, if they are on the other side of the table.
* We need to treat LinkedIn like an in-person networking event. We look for opportunities to have conversations with people to open up an occasion to other conversations. These could be referral sources, prospects, or business peers. The key is we have to build a relationship, start by getting to know someone, and look for ways to impart insights and educational value.