In this episode…
In this episode of Making Sales Social Live, the Social Sales Link team talked about “Leveraging LinkedIn Company Pages.”
Things you will learn in this episode:
* Did you know that your LinkedIn (company) page has a call-to-action button? You can direct your visitors to certain actions such as “Contact Us,” “Learn More,” “Register,” “Sign Up” or “Visit Website.” This is a great opportunity for your page visitors to take the next step in engaging with your brand.
* Having a well-branded and complete LinkedIn Page, including a logo for your company is vital for your (and your employees’) LinkedIn profile. When they show their current position at both the top of the profile and in your (and their) Experience section, it always looks better and more legitimate when the company’s logo shows up, rather than the default gray image LinkedIn uses. Not having that logo seems… well… sketchy. Even the little things like these go a long way in helping you and your employees look their best on LinkedIn.
* Each LinkedIn (Company) Page is allowed three community hashtags. These are important because not only will those who follow those hashtags be able to see your company page content, but LinkedIn will also give you the opportunity to engage on posts that mention those comments and you’ll be engaging as your company page, not your personal profile. This is huge for building your company brand as well as establishing credibility as a company and a brand, aside from your personal profile and your employees’ profiles.