In this episode…
The LinkedIn Whisperer Brynne Tillman and the LinkedIn Sherpa Bob Woods dive into one of the most important sections of a LinkedIn profile — the About section.
Watch as they share how you can create a compelling moment with your audience that converts them from lurkers to engagers. Learn about the value of resonating and creating curiosity as well as teaching profile visitors something new before leading with your solution.
Things you will learn in this episode:
* The LinkedIn About summary isn’t about you, your sales awards, your accomplishments, etc. We use this section to resonate with our audience and create curiosity enough for them to lean in and say, “This is worth the investment of my time to read.” And we need to teach them something new that gets them thinking differently about their current situation and converts them from lurkers to engagers. That creates a compelling moment that gets them to say, “Okay, I want to talk.” — Bob Woods
* While there is no right or wrong way to write your About summary on your LinkedIn profile, we have found a formula that has had an impact on converting visitors to conversations. 1. Discuss the challenge your prospects are facing 2. Offer impactful insights that lead to your solution, not with it. 3. How you help. 4. A call to action (what should they do now). 5. Contact information. — Brynne Tillman