In this episode…
The LinkedIn Whisperer Brynne Tillman and the LinkedIn Sherpa Bob Woods walk us through how to turn those “lurkers” absorbing all your content but aren’t reacting or commenting, into engagers whom we can develop sales relationships and start conversations with.
Watch our hosts as they help you figure out whether you’re putting content that you want to share and not necessarily content that your prospects want to engage on.
Things you will learn in this episode:
* Do you have people who are looking at your content, but you just don’t know how many there are? Of course, the answer is, yes. You need to share the types of content that your audience wants to consume, the type that is going to make them stand up and say, “Hmm, I didn’t know about that.” or “Hmm…that’s a good point, I’d like to add something to that.” — Bob Woods
* When you ask compelling questions, publish polls that create curiosity, or request for your audience’s insights, you convert your lurkers to engagers. — Brynne Tillman