In this episode…
Our beloved hosts Brynne and Bob return to answer a question on the minds of sales professionals looking to leverage LinkedIn for their social selling goals — to follow or not to follow on LinkedIn?
Tune in and see them discuss the difference between a follower and a connection, and what perks and benefits come with each. They will also help you navigate through the process of setting up your profile to be in Follow or Creator Mode.
Things you will learn in this episode:
* On LinkedIn, you can “follow” or “connect” with someone. When you “follow” them, it’s like following someone on Twitter or Instagram — you only receive their content. “Connecting” means you can message back and forth, see who’s in their network, and so on. A connection is a deeper relationship with someone while following a person is like watching them on a stage. — Bob Woods
* LinkedIn has a new feature and it’s an amazing one! In the search filters, you can choose “followers of” along with the industry, location, title, etc. This is a powerful way to identify people who follow an influencer who attracts your ideal audience. Simply start a conversation around other content that the influencer has shared and a natural rapport-building moment is born. — Brynne Tillman