In this episode…
The Social Sales Link team tackle a highly relevant topic on the “Facebookification” of LinkedIn and whether it’s a good thing.
Watch and listen as they try to navigate through the tricky conversation of what content to share or not to share on LinkedIn. Find out whether you’re one of those people who tend to overshare and what you can do to ensure you’re only posting what’s beneficial to your professional goals.
Learn to find the right balance between oversharing and being overly professional, which are both equally troublesome. Let Brynne and Bob explain the impact of sharing both personal and professional content and how it affects engagement.
Things you will learn in this episode:
* LinkedIn members who go the “personal” route when they post to the timeline may notice increased views and engagement. As a social seller, though, ask yourself: “Does this post further my business goals?” Personal posts can be written with business-building in mind. Sometimes, though, Facebook-like posts should be posted on Facebook only. — Bob Woods
* LinkedIn posts are getting more personal, and while people want to get to know you beyond your business, remember to keep your stories business meeting-appropriate. — Brynne Tillman
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