Connections 101: Best Practices

The Social Sales Link Team | September 5, 2019

 belowMaking connections on LinkedIn is the foundation of building a strong professional network. There are a few key areas to focus on when connecting with new people, and in this LinkedIn post below we will dive deeper into how to connect on the desktop:

  1. Who should you connect with
  2. Where should you connect from
  3. Personal note
  4. Connection danger zone
  5. How you should connect
  6. Now what?

While connecting seems like an elementary exercise,  doing it the right way can have a huge impact on your connection acceptance rate and even the way you begin to build trust and business relationships.

PROTIP: Be a connector and not a collector. It isn’t the size of your network that matters, but the quality.

BONUS: Connections 201 video tips on how to connect on the mobile app below!

Related Posts

The LABEL Method: How To Use LinkedIn And AI To Walk Into Every Call Prepared
Brynne Tillman | July 10, 2026
LinkedIn and AI are a perfect pair, and nowhere is that more true than in pre-call planning. There's a mountain of publicly available information sitting right there on someone's profile, and if you're not using it before a discovery call or a first sales conversation, you're leaving the easiest kind of preparation on the table.
Read More
Are You a Resource or a Resource Dump? How to Stop Adding Noise on LinkedIn and Start Adding Value
The Social Sales Link Team | June 9, 2026
Most people on LinkedIn think they are adding value. They share articles. They tag connections in posts. They drop AI-generated content into the feed at 9 a.m. and call it a strategy. But there is a difference between being a resource and being a resource dump. And your audience already knows which one you are.
Read More
Is LinkedIn Sales Navigator Worth the Money? Here’s How to Know Before You Buy
The Social Sales Link Team | May 13, 2026
Sales Navigator is genuinely one of the best prospecting tools available for B2B sales. But it rewards preparation. It rewards consistency. And it rewards people who know exactly who they're trying to reach before they ever open the app. So before we talk about features, let's talk about fit.
Read More