Social Sales Link Blog

LinkedIn Year in Review – 2020
The year 2020 is almost in our collective rear-view mirrors. It's been a... different... year, that's for sure. LinkedIn usage, though, has spiked throughout our COVID-19 year, and with good reason. After all, with seemingly everything moving online it makes sense for...

Log Out of LinkedIn Now!
Whether you know it or not, you could have dozens of open LinkedIn sessions, leaving you vulnerable to hacks and even the risk of having your account shut down. In 2014 I taught a LinkedIn for Sales breakout session in another state on someone else's computer. It...

7 Ways to Show Your LinkedIn Connections Gratitude on Thanksgiving
While it is very important to nurture relationships throughout the whole year, Thanksgiving reminds us to reach out and share our gratitude. We have put together 7 things that you can do today to let your network know how much they mean to you. 1. Endorse your...

On LinkedIn, It’s NOT About You – If You’re in Sales
For many people, LinkedIn is a way for them to promote themselves as they look to bolster their careers or look for new jobs… especially nowadays. And for that group, LinkedIn can work very well. As a salesperson, though, you’re not looking to bolster yourself in that...

Measure Your ROI from Your LinkedIn Efforts
To many salespeople, sales managers, etc., measuring the return on investment (ROI) from LinkedIn is like measuring the actual number of snowflakes that hit the ground during a snowstorm: impossible to do, so why even try? Very, very few things are truly immeasurable,...

The Five Things We Want From Every Client
Our clients are the lifeblood of our business. If you are like most professionals responsible for sales, we all thrive on client referrals. But that isn’t the only thing we want to get from our clients. The Social Sales Link team has identified the five things we want...

What’s Your LinkedIn Connection “Persona?”
LinkedIn has been reporting usage and engagement increases since the start of the COVID-19 crisis. With more and more people moving their networking, prospecting, and business development to online platforms, LinkedIn is the smart choice. As someone who is using...

What to Say On LinkedIn to Start Conversations with Your Connections
I recently accepted 64 outstanding connections on LinkedIn. Within minutes I had 18 incoming pitches. 18! Remote working has people desperate for sales, but, in the words of our friend Larry Levine, your buyer can smell commission breath -- even...

Add Your Voice (and Message) to Your LinkedIn Profile
You might have wondered lately why a "speaker" icon appears to the right of some people's names in their LinkedIn profile. If you've been curious enough, you may have even clicked on the icon. After clicking, you probably heard the pronunciation of the person's name...

Book Yourself on a Podcast by Leveraging LinkedIn
Do you want to be seen as the subject matter expert in your niche? Are you looking to expand your network of targeted followers? Are you aching to share your thought leadership with a wider audience? Or do you simply want to have smart conversations with awesome...

A LinkedIn Checklist That Sets You Up For A Successful Monday
Weekends aren’t what they used to be — and it’s not just because the world looks significantly different from it did just a few months ago. We’ve lost the routines and boundaries that make weekdays feel like weekdays and, well, weekends really feel like weekends....

DOWNLOAD > The Thought Leadership eBook – Tips from LinkedIn Contributors
Thought Leadership is the act of leading others to think differently. Brynne Tillman The posts that elicit more comments are the ones containing real-life stories. Stories that captivate and paint a better picture than an explanation. Meryl Evans Content should start...