Blog
6 Tips for Mastering Social Selling Across Platforms
November 8, 2024
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Master social selling with 6 powerful tips! Learn how to craft platform-specific content, build a robust channel strategy, engage influencers, and drive conversions across LinkedIn, Instagram, X, and TikTok.
Vendor Lifetime Value (VLV): A New Perspective on Customer Loyalty
November 5, 2024
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Explore the concept of Vendor Lifetime Value (VLV) and how it deepens customer loyalty by focusing on the long-term benefits customers gain from vendor relationships, fostering mutual growth and resilient partnerships.
13 Creepy Things Sales Professionals Do (and not just on Halloween)
October 28, 2024
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Uncover the creepy sales tactics that turn prospects off this Halloween! From invasive questions to fake enthusiasm, learn what to avoid for better customer relationships.
Bridging the Gap Between Challenges and Desired Results: A Salesperson’s Guide to Success
October 26, 2024
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For sales professionals, positioning yourself at the center of this overlap is how you become essential vital to your clients’ success. Let’s break down this framework and explore how leveraging platforms like LinkedIn and AI tools can enhance your approach to delivering tailored solutions.
Tailored SWIFT – Personalizing Content That Matters to Them
October 22, 2024
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SWIFT (Sales – What's In It For Them) is Social Sales Link’s play on WIIFM except that it delivers personalized and value-driven content tailored to the buyer's specific needs and pain points. Instead of focusing on the features of a product or service, SWIFT centers on the benefits and outcomes that matter most to the prospect.
The Ultimate Guide to LinkedIn Sales Campaigns
August 16, 2024
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LinkedIn has progressed from a professional networking site into a powerful platform for sales prospecting and lead generation. Its diverse features enable businesses to connect with potential clients in innovative ways. This guide covers various LinkedIn sales campaign strategies, providing in-depth insights into each method.