Blog

    Before we begin to talk about LinkedIn as the tool, let’s talk about lead generation. In marketing, lead generation is the capturing of a potential buyer’s information often in exchange for content. Leads can be created for purposes such as list building, newsletters or prospecting lists for sales leads. In general, marketing has always […]

The old saying goes “You Can’t Manage What You Can’t Measure.” Getting the KPIs (Key Performance Indicators) right is vital to the success of a most sales activities, but especially for LinkedIn. Without defining and communicating clear expectations of both the activity and results, you will simply get random acts of social. Before you begin […]

  Summer is reading season, at least it is for me. I can’t wait for my weekends at the pool and the Jersey shore; it is prime time to devour content and insights that can up my game. Here are some of the books that I have either read and loved or are on my […]

  If you are a Twitter user, inevitably when you have uploaded an image or URL link, you had to tweak your characters down to less than the expected 140, knowing you are leaving valuable words behind. Twitter has recently come out with some changes that are live and others that will be going live over the […]

    We are all guilty of it, we connect and forget. But even if you did send a warm welcome message to your new connections, you probably haven’t had a conversation with more then 20% of them. Yet, if you are in sales, your job is to have more conversations with the right people. Maybe […]

  Michael de Groot aka (@StayingAliveUK) is a master LinkedIn Trainer and Story Teller, and when I saw his simple to follow tutorial, I knew sharing it with my network would be very valuable. By following Michael’s advice, you will streamline meeting preparation, never miss a follow-up opportunity and leverage LinkedIn to build relationships – […]