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I believe we should treat LinkedIn’s Who’s Viewed Your Profile like Caller ID, and it should be checked every day. Just like we check our email and voicemail, we should take a look at who has been checking us out on LinkedIn. They visited your profile for a reason, and for a moment you were top of […]

Getting noticed is a challenge that many sale people face. Social selling certainly is an easy channel to help over come that obstacle, and here are 9 ways to get the attention of your targeted buyers: Visit Their Profile – First, make sure your settings are open so that others can see that you have viewed their profile. […]

Networking is vital for most salespeople, but often it isn’t nearly as productive as we need or would like it to be. We invest our time in events such as chamber meetings, meetups, business card exchanges, trade shows and beyond, yet rarely do these meetings convert to sales. Yes, I said it…sales. I know, I […]

Account Based Sales and Account Based Marketing are hot topics lately, but there’s a lot of variation in how people define them. I’ve identified three different tiers that fall under the umbrella of ABS/ABM, according to the many sales reps I talk to every day. The following is a breakdown of ABS as I see it. […]

The conversation around the Modern Buyer and the Modern Seller is a new one and one that has many confused. Sales professionals and trainers alike are taking a stab at various definitions, but few build a complete picture. As a Social Selling trainer, my job is to educate sales and marketing professionals, so I took […]