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Your buyers are researching solutions. They spend hours Googling and searching the web prior to any conversation they have with you, and they expect that you are doing the same due diligence on them. The questions I hear most often are “What and Where do I find information that can help me on my sales […]

Being found on LinkedIn for what you do is really important, but even more important is being found on Google because of LinkedIn. Because LinkedIn is in the top 5 sites that Google indexes (YouTube, Wikipedia, Facebook, Twitter and LinkedIn) leveraging that power is pretty awesome. Before you begin, make sure you know the keywords […]

The learning curve with the new LinkedIn has many missing some of the most wonderful features. LinkedIn’s connection invitation being one of them. This big change has a significant impact on the way we can now connect and engage with targeted decision makers, influencers and stakeholders. Here is why I am so excited about the […]

  When someone reaches out to you with a LinkedIn invitation to connect, connecting and then ignoring them is like someone walking up to you at a business card exchange, handing you their card, taking it and immediately walking away! Not even a hello, nice to meet you. You wouldn’t do that in person, so […]

  Is Your Job Description on the New LinkedIn Costing You Opportunities? With the new LinkedIn rollout, your job description has never been more vital to your online presence. When your reader begins to scroll down your profile on the desktop, the Experience Section is the first thing they see. It should no longer be solely focused on your […]

The 10 LinkedIn Settings Professionals Need to Update Now!   LinkedIn has default settings on your account that you may not be aware of; settings that may actually effect the way your audience views you, the ability for them to easily connect with you and your overall business development efforts. You’ll find your settings on […]