Blog

Just connecting with the right people on LinkedIn isn’t enough to create meaningful sales conversation. Nurturing your network is foundational to successful social selling, but getting the right balance of outreach (so you don’t seem spammy) is essential. The first thing is to identify who in your 1st-degree connections do you want to engage. From […]

When I talk to most people about LinkedIn, I get a pretty consistent response.  Everyone gives some version of, “I have a profile, but I don’t use it much” or “Why should I be on LinkedIn, I’ve got a job” or “I have no idea how to use it”. There’s a very old saying that […]

In all of the articles I’ve read about using social media in the real estate business – be it residential or commercial – one network that’s not really discussed a lot is LinkedIn. It should be. In fact, it should be a big part of a real estate agent’s or broker’s client acquisition efforts. This […]

If you’re like me and you attend a decent number of networking events, you probably make sure you load yourself up with your business cards. You likely take your mobile phone or device with you as well. Did you know that your phone can be as valuable, if not more so, than that stack of […]

Most of us network. Whether it is going to Chamber meetings or meet-ups, meeting for coffee with centers of influence, or hopping on calls with potential referral partners, investing time in networking is foundational to our business development efforts. That said, often networking doesn’t feel like the most productive use of our time. And, although […]