Book Yourself on a Podcast by Leveraging LinkedIn

Brynne Tillman | September 30, 2020

Do you want to be seen as the subject matter expert in your niche? Are you looking to expand your network of targeted followers? Are you aching to share your thought leadership with a wider audience? Or do you simply want to have smart conversations with awesome podcasters in your space?

Guess what? LinkedIn is a great way to accomplish any and all of those goals, and I am going to show you how. What’s more, it’s easy to do!

Here is my very simple process:

  1. Visit https://podcasts.apple.com/us/genre/podcasts/id26. Find your ideal categories and click through a podcast title.
  2. Listen to a few of the podcasts, determine which one (or ones) resonates. From a podcast you like, identify one guest and a take-away you can share with the host when you reach out.
  3. Copy the host’s name and make note of the podcast name in case there are more people with the same name.
  4. Search the host on LinkedIn and send a connection request:
    • [NAME], I just listened to ep. 27 with your guest [NAME], and it was fantastic. I loved [TAKEAWAY]. Please visit my profile, and if you think it makes sense, I’d love to connect with you.
  5. After they connect with you, send this message:
    • [NAME]: Thanks for connecting. I am a new, but growing fan of your podcast. I have been on a few and wondered if you are currently vetting guests. If you are open to a quick conversation let me know.
  6. That’s it – seriously!

BONUS: If you have been on other podcasts, add them to your Featured section on your profile. So when they visit your profile, it will be immediately clear that you got this!

Related Posts

Is LinkedIn Sales Navigator Worth the Money? Here’s How to Know Before You Buy
The Social Sales Link Team | May 13, 2026
Sales Navigator is genuinely one of the best prospecting tools available for B2B sales. But it rewards preparation. It rewards consistency. And it rewards people who know exactly who they're trying to reach before they ever open the app. So before we talk about features, let's talk about fit.
Read More
The LinkedIn Strategy That Builds Your Authority and Gets Found by AI
The Social Sales Link Team | May 6, 2026
LinkedIn gives you two publishing surfaces, newsletters and articles, and they behave very differently depending on who's publishing and where the content lives in the broader content ecosystem. Before anyone talks tactics, they need to understand the strategic landscape, because the rules of visibility are shifting fast.
Read More
The Ultimate LinkedIn Sales Guide for Revenue Leaders
The Social Sales Link Team | April 21, 2026
This guide is built around one core idea: you have to earn the conversation. Not by pitching the moment someone accepts your connection request, but by detaching from what the prospect is worth to you and focusing on what you are worth to them.
Read More