5 LinkedIn Mistakes Costing Sales & Reputation (Ep 16)

The Social Sales Link Team | October 21, 2021

Watch on-demand here

In this episode…

The Social Sales Link team talked about the 5 LinkedIn Mistakes that are Costing Sales People Business and Reputation.

 

 

Things you will learn in this episode:

* One of the biggest mistakes social sellers make is to “Connect and Forget”. They collect hundreds, if not, thousands of connections, yet they rarely take the time to start a conversation. Sales professionals need to take inventory of their connections, identify key people they’ve been ignoring, and engage.

* When salespeople “Connect and Pitch”, no matter how valuable their offer is, no matter how much money it costs, they reduce their offer to a commodity. We need to slow down our outreach, to speed up our outcome. In these days when trust is at an all-time low, we need to build both relationships and credibility. We are unable to do that if we only connect and pitch.

* Most people on LinkedIn have their profiles set up as their resumes. As a salesperson, you have to build your profile, so that it teaches them about what you do, and gets them thinking differently about the services or products you provide. Your goal is to have them engage with you based on your profile, as well as any content you might publish. Always remember that when you’re on LinkedIn, you’re not a job searcher, you are a social seller.

 

Connect with Brynne, Bill, and Bob on LinkedIn or you can also visit our LinkedIn page to watch this episode again and get daily tips from the Social Sales Link team!

 

Check out previous Making Sales Social Live episodes

Related Posts

The LABEL Method: How To Use LinkedIn And AI To Walk Into Every Call Prepared
Brynne Tillman | July 10, 2026
LinkedIn and AI are a perfect pair, and nowhere is that more true than in pre-call planning. There's a mountain of publicly available information sitting right there on someone's profile, and if you're not using it before a discovery call or a first sales conversation, you're leaving the easiest kind of preparation on the table.
Read More
Are You a Resource or a Resource Dump? How to Stop Adding Noise on LinkedIn and Start Adding Value
The Social Sales Link Team | June 9, 2026
Most people on LinkedIn think they are adding value. They share articles. They tag connections in posts. They drop AI-generated content into the feed at 9 a.m. and call it a strategy. But there is a difference between being a resource and being a resource dump. And your audience already knows which one you are.
Read More
Is LinkedIn Sales Navigator Worth the Money? Here’s How to Know Before You Buy
The Social Sales Link Team | May 13, 2026
Sales Navigator is genuinely one of the best prospecting tools available for B2B sales. But it rewards preparation. It rewards consistency. And it rewards people who know exactly who they're trying to reach before they ever open the app. So before we talk about features, let's talk about fit.
Read More