Prompts for Writing LinkedIn Curated Content

Content curation, the practice of discovering, organizing, and sharing valuable content from trusted sources, offers a strategic solution. By curating relevant industry content and adding your unique perspective, you can maintain an active LinkedIn presence while providing value to your network. The added bonus with content curation is that it does not take as much time as creating original content and AI can streamline the process. 

What type of content should you curate?

1. Start with strategic sources. Look for content from people you want to build relationships with like prospects, partners, or thought leaders in your space.
2. Keep your audience in mind. Choose posts that address the challenges your audience faces or offer insights they can apply professionally.
3. Add your own value. Share your perspective when reposting, why the content matters and how it connects to something your audience is dealing with right now.

 What should you say in your post introducing the content you are reposting?

Share one of your takeaways from the content and why you think this would be of interest to your audience.  It could be as simple as: “This post from Mary Smith talks about why it is important for sales leaders to make the time to coach their sales reps. The suggestion about how to effectively use call recordings was particularly helpful.  For more insights check out her post below.”

Under every LinkedIn you will see the option to repost.  You can select Repost with your thoughts from the drop down.  This allows you to give your insights about the post you are sharing and why you think it will be of value to your audience.

It is a good idea to tag the author of the post to make doubly sure they see the notification that you have shared their post with your network. This will raise your level of visibility with them before you send an invitation to connect. This is particularly valuable with individuals that you are trying to start a relationship with such as prospects, potential partners, influencers and others. 

 For example, if you share a prospect’s post and they thank you for sharing or otherwise engage with your post, this is a perfect opportunity for you to invite them to connect if you aren’t already directly connected.

The following three actionable prompts will help you streamline your content curation process and maximize engagement.

1. Finding Relevant Articles to Share

Curating strong content starts with selecting high-quality articles that speak directly to the interests and challenges of your audience. This prompt helps you identify recent, credible, and relevant sources that reflect different angles of a trending topic in your industry.

Context: You work in [Industry name] and your LinkedIn audience consists of [Describe your target audience].

Role: You are a [Role] seeking to curate valuable content for your network.

Inspiration: Find 5 recent, high-quality articles/studies related to [specific topic/trend in your industry] that would provide valuable insights for your audience.

Scope: Focus on articles that cover different angles of this topic and explain why each article would resonate with your audience.

Prohibitions: Do not include articles that are irrelevant to your audience, outdated content, overly technical or complex topics, articles that are primarily promotional, and articles that lack credibility.

You: Ask me all the questions you need to complete this task, one at a time.

2. Writing Posts to Introduce Curated Content

Simply reposting an article isn’t enough, adding a brief, thoughtful introduction can dramatically increase engagement. This prompt guides you to craft a compelling commentary that summarizes the article, shares your perspective, and invites conversation from your network.

Context: I’m sharing an article on LinkedIn and want to add commentary that sparks interest and engagement from my audience.

Role: Act as a skilled content marketer who can summarize the article’s main point while crafting a compelling hook to attract my target audience.

Inspiration: Highlight the article’s key takeaways and add a brief personal insight or opinion that makes the topic more relatable or thought-provoking. Please ask me to share the URL for the article and then copy and paste the content. If available please mention the author and publications.

Scope: Write a short paragraph that reflects on the central idea of the article, communicates relevance to my audience, and encourages engagement (e.g., with a question or prompt for comments). Please include the URL and relevant hashtags.

Prohibitions: Do not copy or paraphrase large portions of the original article. Avoid sounding generic or salesy. Keep the tone aligned with my brand voice, professional, conversational, and insightful. Do not hyperlink the URL

You: Ask me all the questions you need to complete this task, one at a time.

3. Creating Follow-Up Comments to Restart Conversations

When engagement on a curated post slows down, a well-timed follow-up comment can bring the conversation back to life. This prompt helps you reframe the topic with a fresh insight or question that encourages renewed interaction without repeating the original content.

Another approach is for you to reshare the original post with a new insight or question and start a new conversation.

Context: I shared curated content about [topic] on LinkedIn [X days/weeks] ago, and the conversation has gone quiet. The original post discussed [brief summary of the content]. 

Role: You are an expert in writing short, engaging content. 

Inspiration: Write a thoughtful follow-up comment that introduces a fresh perspective or new angle on this topic, references a recent development or trend, and asks a thought-provoking question to re-engage my network and spark new discussion.

Scope: This comment should be under 100 words. 

Prohibitions: Do not include any content that is irrelevant to the original topic. Do not use emojis. 

You: Ask me all the questions you need to complete this task, one at a time.

These three prompts will help you maintain a consistent and valuable LinkedIn presence through strategic content curation, without spending hours writing original content each week. This enables you to keep your network engaged while positioning you as a thoughtful industry voice.

Want to harness the power of AI and LinkedIn for social selling?
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