Good, Bad & Ugly of Digital Sales Automation (Ep 29)
| March 10, 2022
In this episode…
In this episode of Making Sales Social Live, the Social Sales Link team talked about “Digital Sales Automation: The Good, the Bad, and the Ugly.”
Things you will learn in this episode:
* The “ugly” part of digital sales automation can start with the very first interaction between a seller using a “bot” and a prospect. Prospects know it’s a bot immediately after they accept a LinkedIn connection request and they get an immediate reply — usually with a pitch. That’s why I say, “When you start a relationship with a bot, you’ll always be a bot with your prospect.” You can’t build trust with a bot. — Bob Woods
* There are a lot of outreach messages when it comes to engaging with LinkedIn for social selling, and the dreaded copy and paste or worse — rewriting it every time — is so time-consuming! Make it more efficient by leveraging GetMagical.com, a free Chrome extension that stores your templates and makes it easy to retrieve them on demand. — Brynne Tillman
Connect with Brynne and Bob on LinkedIn or you can also visit our LinkedIn page to watch this episode again and get daily tips from the Social Sales Link team!