Creating Original Content on LinkedIn

The Social Sales Link Team | April 16, 2020

Leveraging #LinkedIn for #SocialSelling is vital to all business development professionals. In fact, LinkedIn is now the primary way they engage with buyers today.

While much of the business is generated is through #referrals from clients and networking partners, it is content that helps to attract, teach, engage, and nurture new and existing connections, converting them to conversations.

Related Posts

The LABEL Method: How To Use LinkedIn And AI To Walk Into Every Call Prepared
Brynne Tillman | July 10, 2026
LinkedIn and AI are a perfect pair, and nowhere is that more true than in pre-call planning. There's a mountain of publicly available information sitting right there on someone's profile, and if you're not using it before a discovery call or a first sales conversation, you're leaving the easiest kind of preparation on the table.
Read More
Are You a Resource or a Resource Dump? How to Stop Adding Noise on LinkedIn and Start Adding Value
The Social Sales Link Team | June 9, 2026
Most people on LinkedIn think they are adding value. They share articles. They tag connections in posts. They drop AI-generated content into the feed at 9 a.m. and call it a strategy. But there is a difference between being a resource and being a resource dump. And your audience already knows which one you are.
Read More
Is LinkedIn Sales Navigator Worth the Money? Here’s How to Know Before You Buy
The Social Sales Link Team | May 13, 2026
Sales Navigator is genuinely one of the best prospecting tools available for B2B sales. But it rewards preparation. It rewards consistency. And it rewards people who know exactly who they're trying to reach before they ever open the app. So before we talk about features, let's talk about fit.
Read More