Episode 411: Strategy First: From Beats to Business
In this episode, we explore how a former entertainer turned business strategist reshaped his creative hustle into a mission to save one million small businesses by 2050. From selling candy in school to crafting high-impact marketing strategies, our guest shares insights on building trust, leading with value, and turning content into real conversations. Discover why successful selling is less about pushing and more about purposeful strategy.
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Intro
0:00:18 – (Bob Woods): Welcome to the Making Sales Social podcast featuring the top voices in sales, marketing, and business. Join Brynne Tillman and me, Bob Woods, as we each bring you the best tips and strategies our guests teach their clients so you can leverage them for your own virtual and social selling. This episode of the Making Sales Social podcast is brought to you by Social Sales Link, the company that helps you start more trust-based conversations without being salesy through the power of LinkedIn and AI. Start your journey for free by joining our resource library. Enjoy the show.
00:00:43:02 – (Stan Robinson Jr.): Great. Welcome to this episode of the Making Sales Social Podcast. I’m Stan Robinson Jr. Jr., the chief coaching officer at social sales Link, and I’m delighted to have Jimmy Newson with us today. How are you doing today, Jimmy?
00:01:05:08 – (Jimmy Newson): I am even better now that I’m hanging out and talking to you.
00:01:09:02 – (Stan Robinson Jr.): Well, the feeling is mutual. Let me give a proper introduction, and then we can dive in, because I know this time will go by extremely quickly. So, as I mentioned today, we’re joined by Jimmy Newson, who’s a business growth strategist known as the impact influencer. Now, as the founder of Moving Forward Small Business, he’s on a mission to reduce startup failure and save 1 million small businesses by the year 2050. We’re talking about some long term thinking here and with with experience working with organizations like Score, Digital Marketing, World Forum and the New York Public Library,
00:01:53:28 – (Stan Robinson Jr.): and being featured in Forbes, entrepreneur and AD Week, just to name a few. Jimmy is also a contributor to entrepreneur.com and a sought after international speaker. We were just talking about your speaking schedule coming up. So again, super glad to have you with us and
00:02:15:08 – (Jimmy Newson): it’s my pleasure to be here.
00:02:16:28 – (Stan Robinson Jr.): So now, the first question, Jimmy, that we ask all of our guests is, what does making sales social mean to you?
00:02:24:02 – (Jimmy Newson): Yeah. So for me, making sales social means fundamentally shifting sales focus from a transactional, push oriented approach to more of a relationship based, values driven way. And this tends to now lean heavily into my marketing background. My inbound marketing background, where it’s really about trying to get that value up there front first, and having those raise their hand that want to, that’s looking for that help. So it becomes an easier conversation. And to me, I always joke around, I go, I want the question to be when I finally get on a call with someone. Does it come in red or green? I’ve done all of that, that research. You’ve done a great job of placing your content in the right place, building out a potential funnel that they can follow along.
00:03:13:05 – (Jimmy Newson): And then you interact when it’s that time so you’re not disturbing them. You’re not interrupting their flow. You’re becoming a part of the conversation.
00:03:22:28 – (Stan Robinson Jr.): Wow. Yes. When you talk about creating value, that’s something that really resonates with me. And I believe the audience. So I do want to back up a little bit because your background is somewhat unique. Can you briefly share a little bit about your journey from entertainment to becoming an influencer? You know, the impact influencer in the world of business strategy.
00:03:47:05 – (Jimmy Newson): Sure is quite a journey. Try to make this as simple as possible. I made my first sale in the seventh grade.
00:03:55:28 – (Stan Robinson Jr.): There you go.
00:03:56:05 – (Jimmy Newson): I didn’t know what it was. And that’s really the big thing. I didn’t know anything about entrepreneurship or anything like that. All I know is I needed some money and of course, I’m not going to go out and do some other stuff, you know? If I had the opportunity to realize early on, I needed and I realized that kids in high school, at least in middle school, probably high school too, were starving 1 or 2 periods before lunch.
00:04:24:09 – (Stan Robinson Jr.): There you go
00:04:25:05 – (Jimmy Newson): again, not realizing what was happening. And some of it. Somehow I ended up with candy and somebody bought it from me. And next thing you know, I’m going to the candy store every morning before and selling out by the third period.
00:04:37:09 – (Stan Robinson Jr.): Whoa.
00:04:38:05 – (Jimmy Newson): So as I got into high school, I was studying architecture in accounting, so I was always a nerd. I was a massive nerd. Okay. Very behind on fashion, all this stuff. But at some point, I realized I want to influence people, but in a good way, because of course, we all want to do that. And so I realized I can’t influence people if I’m designing buildings. I guess you could. But again, my mentality was, I need to go into something that’s bigger to influence people. And that’s how I ended up in entertainment. And I spent quite a few years in the entertainment world till about,
00:05:13:11 – (Jimmy Newson): I say from probably 1990, 1991, I came out to the entertainment industry in 2005. Now we’re in 2020 right now. And I came out of it because, you know, I was doing some pretty cool stuff. I had a, I had a band, we had a, I think we had 1 or 2 albums that came out self-produced from self published, I shouldn’t say published. I got, I don’t know, self release.
00:05:40:09 – (Stan Robinson Jr.): There you go. Yeah.
00:05:41:11 – (Jimmy Newson): And, but I was doing all the work. So I was doing the right brain and left brain and all and all my, you know, I was an R&B and hip hop group and everybody was rapping about how successful we are, but, I’m grinding. I’m paying for it. Nobody’s got money to pay for airline tickets. And we got to go to San Francisco. We got to go. I got to go to conferences in Europe, you know, and I just got burnt out after 2005 and, you know, a big blow up. We, we were this close to being signed,
00:06:11:20 – (Jimmy Newson): to a major record label deal. Everybody lost their mind. They thought they were VH1. Where are they now?
00:06:17:09 – (Stan Robinson Jr.): Oh my goodness.
00:06:18:20 – (Jimmy Newson): We’re just getting started. And you guys are already. I’m the one making the group. All this. No.
00:06:25:09 – (Stan Robinson Jr.): Oh, boy. Here we go.
00:06:26:20 – (Jimmy Newson): Yeah. I was just like, are you kidding me? So anyway, I looked at everything and said, what am I doing that can transfer over to something that doesn’t require a million people to affect the outcome. And that’s when I said, all right, at the time I started doing a lot of video productions because of course, we were starting to record music videos for our music to get more exposure to this and that. So I started doing video production, but for like AOL and Yellow Pages on behalf of small businesses. So at that point.
00:06:57:10 – (Jimmy Newson): So I got booked up tremendously for that. And that’s how I really started to understand not just one industry, but a lot of industry. And then as I started to, you know, because I had to ask some specific questions so I could see things that were similar across all businesses and in the industry, and then I could see things that were specific to an industry. So, again, having that nerdy background of analyzing data, this and that, it just started to make sense. And then my first big thing was I had a client that I started doing extra stuff for, and she was like, why are you not running my marketing? And I’m like, I’m not a marketing person or a video guy. Not realizing that
00:07:38:10 – (Jimmy Newson): was training myself to look at the business, not just marketing, because I think a lot of businesses get that wrong. They think of marketing as a silo type of scenario here, and everything else has to be in place for this to work. So you got some businesses using video and it’s going well and you got some that goes, oh, well, I put it on social media and it really didn’t do anything. So we’re not going to do another video.
00:08:00:25 – (Jimmy Newson): And I go, well what else? What did you do with the video? They’re like, well, we put it on YouTube. I go, if I give you a stack of business cards, are you going to put them at the end of your desk? They’re like, no, that’s ridiculous. I go exactly whatever it is: video, blog, article, business card. They’re only tools. It’s your strategy that would dictate how it’s going to perform or what, why you create it in the first place and what you’re going to do with it to achieve the objectives.
00:08:25:26 – (Stan Robinson Jr.): Yes.
00:08:27:25 – (Jimmy Newson): And then again, that led and then the dominoes just kept falling. And, you know, I’m into business consulting and advising. Because now I realize, you know, even amongst my own peers, they’re not asking the right questions to the business owners to improve the probability of more sales because they’re helping set them up in advance so they can take advantage of the product, the, the assets that they’re creating for them.
00:08:54:01 – (Stan Robinson Jr.): Okay. Yeah.
00:08:55:29 – (Jimmy Newson): And now 2020 comes along. Pandemic I create moving forward small businesses. And I realize that being the main focus of this has to be everything has to revolve around strategy. If you can focus on strategy you don’t have a marketing problem. You don’t have an HR problem, you don’t have a finance problem, you have a strategy problem.
00:09:13:09 – (Jimmy Newson): And when you can figure out what that strategy is and align with that strategy, you start to eliminate some of the bottlenecking, some of the pain, some of the issues and give you a better path towards success.
00:09:27:01 – (Stan Robinson Jr.): Wow. Okay. I have so many different directions I want to go in, but one of the things that I noticed that a lot of people don’t do because so many of us get buried in the product that we’re representing, is when you were talking to people about video. You didn’t just get stuck on the video. You didn’t get stuck on the video as part of marketing. You went all the way up to video marketing business strategy, which is what everything should start from as opposed to being, you know, when all you’ve got is a hammer, everything looks like a nail.
00:10:08:09 – (Jimmy Newson): Sure, absolutely.
00:10:10:01 – (Stan Robinson Jr.): So you mentioned starting moving forward. Small Business Round 2020, if I heard correctly, give or take.
00:10:18:09 – (Jimmy Newson): Yep.
00:10:19:01 – (Stan Robinson Jr.): Can you elaborate a little bit more on the mission of saving a million small businesses by 2050?
00:10:29:09 – (Jimmy Newson): Absolutely. That number was given to me by one of my board advisors, and this is and that. And that’s really how you when you get others to start to validate why you exist, when they see things in you that you don’t see, you should pay attention because those become the signals that other people may also see you when you’re not giving yourself enough credit. So, when we placed that, when we came up with that, I remember this, this was just at the very early stages of me creating room for a small business. She’s a copywriter, which are great, you know, copywriters, their main job is to get people excited about something that they need to buy.
00:11:12:02 – (Stan Robinson Jr.): Yeah.
00:10:13:09 – (Jimmy Newson): So. So if you got a copywriter in your camp, promote them. One. Or at least listen to them. Excuse me. And, and she goes, we need something that’s tangible. I mean, she needs something that really sparks interest in people. We need something that gets people excited. But I took it a step further to understand that not only do you need to get people excited from a strategic point point standpoint, you also need to be able to make sure that it makes sense if a Smart goal is attainable. You know, and so an example of that is I had a colleague of mine once tell me that she wanted to be a $200 million company. So I asked her how and she got upset with me, assuming that I didn’t think she could do it. And I go if I’m not saying you can’t do it. I’m literally asking you how, what’s the plan?
00:12:05:09 – (Jimmy Newson): Because if you have a plan, then it’s going to make it easier for me to figure out how I can support you on that plan.
00:12:12:02 – (Stan Robinson Jr.): Yes.
00:12:13:09 – (Jimmy Newson): Because when I looked at a million helping a million small businesses, this is what we realized. Just like McDonald’s says, a billion. Third, how do you know they served a billion hamburgers? They have a burger receipt.
00:12:23:25 – (Stan Robinson Jr.): Yep.
00:12:24:09 – (Jimmy Newson): You have the data set. So I said, if I’m going to help a million small businesses, I need receipts. And that’s when I started to seek out how I would get those receipts. And that’s where technology comes in, are our three pillars for what we do is innovation technology and strategy. So I said I know what you know, the strategy is going to be a part of what we do. Innovation happens because of understanding how your product fits in the market and how it can outdo your competitors and how you can continue to evolve your product. Technology is something that you don’t need to create. It’s either out there or you can describe it until you can find it. So we found a platform called Cascade, which measures strategy
00:13:09:24 – (Jimmy Newson): they ended up making it free for small businesses, which means we didn’t have to incur the costs of having people use the platform. So we started the platform and it does a number of things. One, if we can get you to use the tool and show you how to build a proper business strategy, you follow that strategy. You’re going to have a better opportunity of succeeding. You succeed and you’re continuing to succeed. That increases the lifetime value of our customers, which means they stay with us longer, which increases the value of our company and organization.
00:13:43:15 – (Jimmy Newson): So that in itself now becomes our receipt. If it is because of the platform we can build, we can add people to the platform under us. So now those become seats and if they’re in the community and we’re working on this platform every single month, everybody’s working towards it. So it’s not like we have to hand hold everybody’s hand. You know, you do it on demand. We do live training every month, about 6 or 7 hours of training. But at the end of the day, it’s still up to them to implement, do the things. The strategy is 100% aligned to them because it has to be. It’s not a cookie cutter situation here. You just A plus B equals C, c this person’s A and B is different from that person’s A and B which will always equal their c
00:14:29:25 – (Stan Robinson Jr.): c exactly.
00:14:30:12 – (Jimmy Newson): Again nerd six okay. And I’m happy just to make sure everybody understands that.
00:14:38:25 – (Stan Robinson Jr.): Yes, I love the revenge of the nerds. Yep. It is here. Yes. Now, I had some other questions, but one thing you mentioned was your advisory board.
00:14:53:12 – (Jimmy Newson): Yep.
00:14:55:25 – (Stan Robinson Jr.): Can you talk just a little bit about what it is, why you chose to have one and how you selected them? Because I think a lot of small businesses overlook that.
00:15:07:12 – (Jimmy Newson): Absolutely. And again, these are things we cover. We don’t cover how to do business and how to do Facebook ads. They can get them anywhere. Talk about a growth strategy. And if you’re and so these are, this is one of those strategies that you must employ at some level. And so to take a step back, I actually learned more about this from a young lady named Sandy Weber. She did a webinar on creating your first advisory board. So I attended it and I was just like, wow, this is fire. You know? And the reason why is because one, you don’t pay an advisory board.
00:15:43:08 – (Jimmy Newson): They’re different in a board of directors. An advisory board is a group of people who want to see you succeed. They’ve been where you are and they want to lend an ear. You don’t meet with them. We meet with them quarterly. And then we take more of a high level approach to the business. And this is where a strong vision statement, a strong mission statement, and strong values are all extremely important because these people are five, ten, 100 steps higher than you.
00:16:11:02 – (Jimmy Newson): You. So what is going to convince them that you are worth their time and energy? If I’m going to give you an hour, now and a half a month, I mean, every quarter, and I’m super busy, you need to prove that you’re worth it. So you need to have certain things in place where most businesses don’t think strategy is important. At the earliest stage, to me, is the most important thing that you could do to establish your business. Because it does get people excited to be involved earlier than later, you know. So when I was able to go to them and talk to them about our mission, our vision was to be the number one strategic support system for small businesses globally.
00:16:49:10 – (Jimmy Newson): And then our mission is to say 1 million businesses. And then here’s our values, and then here’s how we’re actually going to execute that. They’re like, oh, this makes sense. They’re like, but you’re going to need help. And since I actually understand what you’re talking about and this makes sense, I can help you because the other half of that is they have to be aligned already. You know, I can’t go after somebody who’s big in the car industry if they care nothing about small businesses, which is my main target audience.
00:17:17:25 – (Stan Robinson Jr.): Exactly.
00:17:18:10 – (Jimmy Newson): There has to be a lot of alignment going on. They have to already care about the same industry that you care about. So when I talk about partnerships, I talk about strategic alliances. Many of these always start with the alignment of the audience. And if you’re not clear on the audience, nothing else makes sense until you figure out exactly who you serve. So with that, I was able to go after very specific people I had relationships with that already knew I cared about small businesses, so it wasn’t such a push to rock up the hill.
00:17:50:27 – (Stan Robinson Jr.): Yes.
00:17:51:10 – (Jimmy Newson): I wasn’t going out with someone just because, oh, I know the president of this massive company. I went after them because there had to be alignment. Why would they care? They don’t care. And I hate to say this, and I’ve said this many times, people, nobody cares about what you care about. They care about the audience. And if their audience is your audience, that is the most important connection you could possibly build.
00:18:14:17 – (Stan Robinson Jr.): Yes, yes.Exactly, exactly. It’s almost like they don’t care about you, per se. They care, as you said, about your audience, about the people that you’re serving and how they can help you serve them more effectively.
00:18:31:07 – (Jimmy Newson): Right. And not just my audience. And when I say that, I really mean to say our audience, their audience and your audience have to be,
00:18:39:10 – (Stan Robinson Jr.): yep, they have to be aligned.
00:18:41:07 – (Jimmy Newson): And so and that’s how I was able to build a really great advisory board, which actually helped me build you know, evolve moving forward, small business. Because of their insight. They challenged me. I wasn’t 100% clear on how I served them until maybe two years into the company where I realized strategy is the linchpin. That strategy is the thing that a lot of my competitors are not focused on. Everybody is into tech. Everybody’s into innovation. But when it comes to strategy, no one’s really talking about this much. And making it a situation where, how can I help you with your strategy? Prime example, you know, you’ve got and I’m not,
00:19:20:10 – (Jimmy Newson): down in any, any organization. But let’s take American Express or even a Bank of America where they have programs for small businesses. And I see this all the time and, you know, and great programs. But at the end of the day, if you’re going to apply to those programs, you’re not going to make it into a lot of these programs unless you already have certain things in place. So if you can’t get into the program because you don’t have all these things in place, well, who really needs to help the people who don’t have everything in place?
00:19:50:13 – (Stan Robinson Jr.): Yeah.
00:19:51:10 – (Jimmy Newson): So you’re giving it to people who’ve already figured it out. But that leaves 90. I want to say 90% of those who still don’t. So they’re still like, I don’t know what to do to get to the point where you can help me. You’re free. This or you know that. So what about those people? That’s where I’ve been told by a lot of people. That’s where your program comes in, too, because we’re all alone and you’re going to have to focus on that stuff. But not only are we just telling you, let’s show you how to do it. And that’s the clarity I needed when I. And that’s the power of that of a board. And again, it’s not about the size of the company because we were still small, but we were even smaller then.
00:20:33:14 – (Jimmy Newson): It was the vision, the purpose, the mission that got them to go, this is worth my time. So it’s not about this. So my biggest takeaway for anybody listening, you don’t have to wait till you get to a certain size to think about an advisory board. You need to get clear on what you do and how you do it and have a game plan for it so they can see it and go, I’ll help you with that perfect.
00:20:57:01 – (Stan Robinson Jr.): Perfect. And Jimmy, how large is the board, at least in your or to help or do you recommend
00:21:04:14 – (Jimmy Newson): they say, and this I learned again from Sandy. On average 6 to 8 I think minus nine. And because, you know, some people can probably have a similar board of 20 way too many cooks and and the numbers mean nothing if you can’t get anything accomplished. 3 or 4 is too small. And do know that on occasion, because you only meet quarterly. And I’ve had people try to do this monthly and I’ve warned them against trying to do this monthly. And they’re like, oh, well, I can do it monthly. You try to get me on the board monthly. I’m not joining it.
00:21:38:21 – (Jimmy Newson): I don’t have the time to do it quarterly. If I feel strongly about what you’re trying to achieve and you have to think about that for everybody, you’re trying to get on your board, make it easy for them. You make it harder for them. They won’t show up. It will fail.
00:21:53:06 – (Stan Robinson Jr.): Yep yep. And the only people you want on your board of people who are busy so quarterly are plenty in terms of meeting. Good deal. You have worked with a lot of small businesses out there. Are there a couple of common mistakes that you’re seeing over and over when it comes to small business leaders thinking about strategy specifically?
00:22:21:21 – (Jimmy Newson): Thinking about strategy specifically. Yeah. I think the biggest one is really creating something and never following it. That’s usually the biggest thing. Cascade says nine out of ten businesses that have a strategy fail, 9 or 10 that have it, forget about the ones who don’t have it. It’s the ones that have it. And the biggest reason for that is alignment and alignment to the strategy is who’s going to actually do the work. You spend all this time and money creating this elaborate six month, 12 month annual plan, and then you put it in a drawer, or it’s stored away on your Google, on your Dropbox.
00:22:59:26 – (Jimmy Newson): You know, God forbid you paid somebody to do this for you. you have to put it in a situation where it’s easy, accessible one to everybody and two, it’s You look at it regularly like you would look at your financials, like you would look at your website, like you look, look at your sales data. You have to. And so that’s why we recommend Cascade. That tool stays open constantly. It reminds me of what I need to be doing and how to and more importantly, what to say no to.
00:23:28:24 – (Jimmy Newson): So that’s the second thing that they fail to do. They’ll say yes to stuff that has nothing to do with what they said they were trying to achieve by the end of the year. But you don’t. But the problem is, and where the failure comes in is if you’re not tracking or you’re not constantly revisiting that plan, you won’t realize for six months that you’ve been on course. So when you said, and that was my original fear when I had my first board meeting, because I laid out these audacious goals and what I was going to achieve for the year.
00:23:59:11 – (Jimmy Newson): And after the call, I realized I said to myself, Holy crap, how am I going to stick? Because I realize I need to stay massively focused, focused and that was before I found Cascade and that started my search to go. There has to be a tool out there that can help me stay focused on this, and I tested out many tools until I came across Cascade. So and that brings you back to you can do whatever you want, stay as busy as you want, as long as it’s in alignment with that business strategy that you created. And if you don’t build alignment around what it is and who’s responsible for it and who’s the check off person, your strategy will fail.
00:24:44:06 – (Stan Robinson Jr.): We okay, so interestingly enough, it’s people who create the strategy but then get off track or not follow it themselves.
00:24:55:07- (Jimmy Newson): Yeah.
00:24:56:06 – (Stan Robinson Jr.): Good deal. Well, as I mentioned, time is flying. I have two questions to wrap up because I want to respect your time.
00:25:03:07- (Jimmy Newson): Okay.
00:25:04:06 – (Stan Robinson Jr.): I do want to reserve the right. Now, I realize it may be nine, 12 months from now to see if I can get you back here, because I said we would talk about it. AI. That’s going to be my second to last question, but we can’t do that in three minutes in any detail. But high level, you mentioned looking for a tool to help you accomplish an objective. How would you say technology in general? And AI kind of fit into this process because you talked about innovation strategy and tech. So just high level, 30,000ft
00:25:45:07- (Jimmy Newson): high level AI is probably in 90% of every tool that you’re probably currently using at this point. So the key here is to fully understand what the AI capabilities of that tool is. And if you and then is it relevant to what you’re trying to achieve, a lot of people go out seeking AI specifically. And when it comes to technology, without understanding, that’s not step one, that step 2 or 3, step one is what’s my problem? Step two: Do I have a tool that is available that I would use? Step three is I already integrated into it? If it is, then you’re good. Now let’s figure out how it works. If not, and you want AI to be a part of the strategy.
00:26:24:07 – (Jimmy Newson): Now you might look at new tools that again address the need, which was always the most important thing before because these tools do have a learning curve.
00:26:35:06 – (Stan Robinson Jr.): Yes,
00:26:36:07 – (Jimmy Newson): you start with the problem, then you examine your existing tech stack.if you want AI to be a part of it and you know, I can be a part of it, then you determine if a tool has AI? Is it there? Is it on the roadmap on behalf of the company? I literally sent an email to a company today asking for a specific feature, and I asked for the feature. I ask it when on the roadmap, did they have it planned so they understand you’re not talking to just some general guy? I know the deal.
00:27:03:04 – (Jimmy Newson): And if you say it’s not really on the roadmap now, I got a consideration to make.
00:27:08:06 – (Stan Robinson Jr.): Yeah, yeah, yeah, I need to look at someone else. Yep. Exactly, exactly. Great. Lastly, is there anything that we haven’t talked about yet? I’m going to wrap up after this just by asking how people can contact you. But anything we haven’t talked about yet that you’d like to touch on,
00:27:29:04 – (Jimmy Newson): Well, I’ll just say it in relation to the title of the actual podcast itself. I know we didn’t touch much on it. We kind of got over the strategy, even when we talked about sales, making sales social when I knew I was going to be on, I actually was like, you know, well, what would that look like from a strategic standpoint? You know, because at the end of the day, everything has to have a strategy around it in order for you one to initiate it in 2 to 2 to stay, to stay focused on it, if that is relevant to you and you know, how is it going to be in a situation where I can possibly predict a great outcome because of it?
00:28:05:27 – (Jimmy Newson): So at the end of the day, if you’re looking at making sales social, I think you should look at, you know, the strategy behind what this looks like. And for me, it’s a process. You know, I made a list here, just real quick, what my sales process looks like. And this is something that I’m not considering because I’m more of a marketer than I am a sales guy.
00:28:26:16 – (Jimmy Newson): So I get pitched all the time, and I think I get pitched wrong constantly. And it’s very painful for me more than the sales person, especially from a marketing perspective, looking for sales and marketing alignment. But tip one is probably building relationships mentally. A mental and mental understanding of relationships. Building value. Providing value to three leveraging the right social platforms. I’m on all the platforms, but I couldn’t care about any of them other than LinkedIn. That’s my personal preference, you know. Of course, for others it will be different.
00:29:01:00 – (Jimmy Newson): You know, focusing on authenticity and trust, then modernizing your sales process and then looking at the long term of your relationship building a can’t, of course, within each of those, of course, of subsections. But that’s what I’m now laying out because I’ve been on this call to go, what does my social sales strategy look like? Because I’ve always looked at sales as I always have, I’ve always looked at social media as top of the funnel. But there is, you know, the funnel in the bottom of the funnel, you know, because I have other strategies I think work extremely well because I’m used to it for middle on the bottom, which nine times out of ten doesn’t include
00:29:36:28 – (Stan Robinson Jr.): social channels. Okay.
00:29:39:04 – (Jimmy Newson): But ask me if I’ve made sales on social media. Absolutely. I would say 99, 90% of the time. It was unexpected.
00:29:38:28 – (Stan Robinson Jr.): So okay.
00:29:39:04 – (Jimmy Newson): There’s good in that. The question is what happened and can I duplicate it again? I need a strategy.
00:29:55:28 – (Stan Robinson Jr.): Yes, yes. Perfect. Yep. Because when we talk about making sales social, we mean using tools like LinkedIn and Sales Navigator as part of the process around building relationships, adding value to people, positioning yourself as a resource, rather than using these social channels to sell. Not pitching on LinkedIn, but we are using LinkedIn to find the right people to establish credibility with them based on the content that we share, to start to build relationships, which we can then take off of LinkedIn to telephone and zoom in and in person. So this has been amazing. And how can people learn more about you? Get in touch with you?
00:30:47:07- (Jimmy Newson): Sure. Well, LinkedIn one, you know, being a digital maniac in addition to a nerd. If you Google my name, Jimmy Newson and I, I own the top eight pages of pretty much anything that could possibly come up. So I other Jimmy, since one but two you can go to moving forward small business.com I can find my I’m very easy to get Ahold of. And again I’m on all the other social platforms, but I prefer to leverage LinkedIn because again, it gets it allows me to show my expertise because I’m not really that
00:31:17:22 – (Jimmy Newson): personal. I don’t talk about what I ate last week or share too much with my family. I tend to be a little shy about putting that type of information out there, and I find that I can do more on me, which is the business side of Jimmy.
00:31:31:28 – (Stan Robinson Jr.): There you go, there you go. Good deal. Well, to our audience, I hope you found this as valuable as I have. I will have you on my list as a potential repeat. Guess.
00:31:47:22 – (Jimmy Newson): I’m so, so okay, I love you.
00:31:51:28 – (Stan Robinson Jr.): Okay. Yep. I appreciate it. And, for anyone that’s listening and then tuning in, you can look at all of our podcasts by going to social sales links. Com slash podcasts. As you can guess, we always love reviews. And please subscribe so you can keep up with what’s coming out next. So everyone when you’re out and about, remember to keep making your sales social.
Outro:
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