Episode 284: AI Sales Mastery: Navigating the Human Touch in the Digital Era

Intro

Welcome to the Making Sales Social podcast featuring the top voices in sales, marketing, and business. Join Brynne Tillman and me, Bob Woods, as we each bring you the best tips and strategies our guests are teaching their clients so you can leverage them for your own virtual and social selling. Enjoy the show.

Bob Woods: My guest today is Jeffrey Boyle. He’s the CEO of Bomodo AI, a content and marketing platform that provides entrepreneurs, coaches, and mentors with the systems, infrastructure, tools, and technology. They need to focus entirely on the needs of their clients and customers. And, boy, do we all need all that? He’s also the host of the Networking Star, podcast where he and his guests dive deep into the realm of productivity, efficiency, and making meaningful connections. And yeah, you can have all 3 of those at once.

Especially if you use AI in that mix as well. We’re gonna be examining how AI is, or, you know, should be fast becoming a valuable tool in the toolbox of those entrepreneurs as well as salespeople and sales teams. And anyone who has that you know revenue generating face in in front of them. We’re also gonna take a look at how Jeffery uses Linkedin as a tool to help him do what we teach here at social sales link which is, to start sales conversations without being sales. 

Jeffery Boyle: We’ll have all of that and other areas involving AI and sales in today’s episode with that welcome to making sales social. Jeffery. Well, thanks for having me excited to be with you.

Bob Woods: Good, good! Always always happy to hear that it was a great intro. I mean, that was the kind of thing that maybe I should record or keep that recording. So whenever someone wants to talk to me, I’m just, hey, listen to Bob. Yeah, here we go. Here we go. Just, you know, just go to this podcast. Episode and hit play. That’s me so. Our first traditional question always is, what does making sales social mean to you?

Jeffery Boyle: There’s nothing more social than sales, you know. It’s the kind of thing that people can say what they want about salespeople. But nothing happens until something is sold. You know, marketing teams are so important and infrastructure and logistics all so important. But nothing happens until we sell something, and the best salespeople are the people who know how to relate with people who know how to talk to people, and who just know how to be human with other people. So there’s nothing to me more social themselves.

Bob Woods: That’s that’s a there are. There are good answers to that question. There are great answers to that question, and then there are like chefs, kiss answers, and I think that that chef’s kiss right good. Good. I’m always going for that, you know. Next time my wife asked me something like, Did I get the chef’s kiss on that? That’s oh, yeah.

I like that. I’m gonna have to do that, my wife, too. But anyhow. You have what’s called or what’s phrased, as is, or I would phrase, and you probably do, too, as a holistic content-to-sales approach so content. Sale. So that’s a process which, you know, has as its ultimate goal, to really guide prospects through the entire sales process, to with the goal of, obviously to scale their businesses, which is an audacious goal. Why don’t you tell us a little bit more about it?

Jeffery Boyle: Well, I didn’t start off trying to do AI, you know, at this point I’m kind of an AI.

AI pioneer when first you know, when Chad Gpt first came out, it was really novel, and I could with customers, just help them with content creation. And, you know, using what I became quite, quite adept, quite skilled at creating really great prompts. But it became really clear very soon that that was not enough.

And so we, you know, we’re constantly pivoting. We’re constantly listening to what the customers need. And there’s a lot of people that just go out and use crappy prompts, put them into Chat Gp, and get crappy, crappy marketing material with it. So we built our own platform and on the platform. We focus a lot on templates. And so it’s just kind of fill-in-the-blank. People say, well, I’ve heard of other companies doing that, too. Of course.

So what it came down to is where I’ve always made my money even since I was a 10-year-old. Kids buy wholesale candy and sell it at retail to the neighborhood kids. I’ve always had to listen to the market, and it is evolving so rapidly right now that really I had to go back to what I’ve been great at my whole life, which is sales teaching people how to create the contact and follow that contact all the way through all the way to contract. And that’s really where we’re really doing great. Now, there are a lot of people that don’t want to talk with people. They don’t want to train them. They just want to put up a video and say, Follow my video. But the fact of the matter is is that

I can watch a video 15 times and not catch some of the nuances. But all of a sudden I get a coach on there saying, hey? You didn’t do this and boom! It makes the biggest difference in the world. So we really have. It is a holistic approach where we really try to help the person create fantastic content. 30x their marketing content in their tone and style. But more importantly, start to implement the soft skills, the high touch skills to be able to then take them from contact all the way till you make your money.

Bob Woods: Yeah. So that’s so, that’s really interesting. Because, you know, III realized this very early on, too, that you know it’s that using AI and sales is gonna be much more than just creating content. And AI can. Do. You know almost anything from, you know, building personas of your, of your, of your customers and things like that to obviously to creating some of that content as well. But there’s so much more there, and trying to template everything is just you know. It’s just not really a good way to do it, because, as you said, someone can come in and go, you know. Well, why did you include this, or did you think about excluding this to get even better results, because you’re excluding something like that? And you know you just can’t.

Jeffery Boyle: You can’t do that with with with you know. One size fits all template. We were. We work with attorneys and one of the attorneys that I spoke with. They’re one of the niches that we deal with, and one of the attorneys said to me, I don’t let my people use chat gpt

because they don’t know the questions to ask it. Yeah. And it’s really the problem that so many people have is an I’s only as good as the questions you ask. Then how to put AI on rails right? Because the last thing you wanna do is have your people in your sales department using it to figure out cake recipes. You know. What you’re trying to do is you’re trying to keep them on task. And you’re trying to be able to increase productivity, not create more black holes of in you know of of unproductivity as you’re as you’re going through it. So I think that the real task anymore isn’t just doesn’t work. Yeah. AI works for anybody that’s not using it. It’s nuts. It is a. it’s a force multiplier. But then you also need to really make sure that you’re multiplying the right force, or else it becomes a huge distraction.

Bob Woods: Yeah, there are definitely right forces to multiply and wrong forces to multiply, too. I mean, you know we’ve all seen social just in and of itself. If we’re using social for business.

You know, I get derailed all the time, and it’s like 20 min later. It’s like, Oh, my God! What was I doing here originally? And I mean, you know, so that so the force multiplier could which I love that. By the way, I never thought about that phrase before, the force multiplier could be used for good or for evil.

There is kind of a subset of that. You’ve talked about personal avatars and AI content creation, which I think is brilliant because it lets small businesses infuse their voices into the content they create, which is so important and so impactful. Because.

God knows I’ve seen enough content out there that you just know what’s coming straight from it. And you know that the person just copied and pasted from it. Basically, I’m I’m assuming that personal avatars just kind of get rid of that. And how do you see these avatars impacting? You know? Specifically, II originally said small business marketing strategies. But I guess it could be for any side business.

Jeffery Boyle: Oh, yeah, it’s you know, it’s it’s really interesting. I started doing AI by getting an open AI and then doing machine learning. I thought it was really really cool. But I’ve spent 18 hr to be able to get it to the point where 20% of its output sounded the way that I wanted to.

No other normal person’s going to do that. Well, they’re a very small subset, a subset of us that would do it. And I just kept training it and training it till I could get to 30%, 40%. But it’s it’s excruciating to be able to get to that point. And so I moved away from that simply because how do you teach a business person who’s already very busy, and most of our clients come in?

And they need an extraordinary amount of hand-holding. And then we have some of the Enterprise people that we can just help them just take it to another level. But that being said, machine learning has a huge place in what we’re doing. So now, we feed the machine learning with prompt engineering first. So you know, we live in a fast-food world. We still, you know, we do. So we have to give people really exceptional results very quickly, and their brand voice is almost always a celebrity’s voice that they want to replicate. It’s almost always, you know. Very few businesses have their own brand voice that they love if they have one that they love.

We upload a Word doc or a PDF doc, and into my system, Bimoto. It analyzes, it takes their idiosyncrasies. It takes the words that they like to use. It takes them, you know, just all of these wonderful things that replicate it. But if they don’t have that, then we use prompt engineering first to be able to output a bunch of different content that they like that they feel represents them, and more importantly.

Talks to their audiences, emotions, and secret desires. Right? We got that. Now we can start to train your avatar because because we’ve done that. But if you just ask a normal small business person, what’s your brand voice? Yeah, I don’t know.

I don’t know. You really have to be able to give them instant results. Because most people aren’t going to spend 18 hr of machine learning to be able to get a 20 to 30% success ratio.

Bob Woods: Yeah. So that’s a real interesting question in and of itself, for that small, you know, for that small business person, or even the entrepreneur, or, you know coach or trainer, or whatever? Who’s when you ask them that question, what is your brand voice? And they, you know they give you that dear in the headlights. Look, how do you help them with that? And how does AI help with that as well?

Jeffery Boyle: So I have this process. And it’s it’s a series of templates that are they’re backed by by prompts. A lot of my prompts are 7 to 900 words, and they’re very exact with what I want them to do. And people say, Oh, you’re going to use up all your tokens. It’s still cheap.

It’s cheap to be able to do that. And so. But what do you know, what’s more expensive, an extra 20 cents a week on using extra tokens, or spending 30 to 40 extra days trying to figure it out, I’ll spend the 20 cents right? So the thing that I, the thing that that we do is a buyer persona, and the first thing I do in the buyer persona is, get their secret desires of the target market.

And then I have it. I have built an offer with pillars. Analyze that and give a suggestion of a celebrity that matches their brand’s their brand’s target market.

Then we’re able to take. Oh, yeah. And some of the celebrities that come out from the the suggestion are people that that they’re like, I’ve never heard of that person, and then you go. You take them over. You take them in that same training session over to look at the Celebrity,  and it may not be some really high-end celebrity. It may be maybe someone that you may not have heard of, but as you start to read through it, the person goes. Well. My, this almost is exactly what I was looking for. So in a matter of 15 min, we’re able to then take that person’s tone and style, and get their idiosyncrasies, and then we’re able to upload it into the avatar. And it’s a very. It’s just a permanent part of all of the different content that they can put out emails, texts, tweets. You name it.

Bob Woods: That is fascinating. And I and you know, as well

Jeffery Boyle: so, I guess celebrity. And I’m putting air quotes in case you can’t see it. So celebrity is probably more just like a person who is out there who has enough content to where you can draw you can draw a voice from that, and then match it to the person is, I wish. I wish I remembered the name of the Celebrity that came. It was a person that did tech content. Wow! And the person gave me 2 of the the blogs that he had written, and it analyzed it, and it said, Why don’t you let you know my system? Said, Check out this person and the guy goes I’ve never heard of. I’ve never heard of her.

and I looked at him like I haven’t heard of her either, but it fit exactly the style, because the the way that my system does is analyzes the idiosyncrasies, the the usage of words. I say idiosyncrasies a lot, because that’s what makes us unique. That’s what makes us not chat. GPT. That’s what makes us not sound like a bot, and, in fact, may seem like a bit of a a tangent. But Stevie Wonder had all of his best hits back before he started using a lot of the modern tools.

And scientists have said that we as humans, humans like imperfection. Yeah, we like imperfection. And as a result of that, his imperfections on his early records are what people loved, possibly just slightly being off the you know, the exact beat. Just yeah. You know, he’s one of the best artists of all times. But that’s what we love is just that slight imperfection. And so it’s the idiosyncrasies that make us human. And that’s what we need to add into the content for it to seem human.

Yeah, yeah, it’s just like when people try to do AI voices and the voices, you know, there aren’t. No, there aren’t no, actually, actually, actually, it’s a really good example, because that was kind of a mistake there that you would. You would engineer out of an AI voice, yet you know, as no blah blah blah!

Bob Woods: That’s me. At the same time, though. But some of the other things that are missing, you know, might be like an or maybe just a little bit of a stutter, or stammer, or even breath sounds I mean, you don’t hear,  unless that’s changed. And I know that people are trying to work on this. But you know, to work in like breath sounds and things like that, just so that some of those imperfections are there. People don’t connect with that because they know it’s AI when it comes just like voices. And even like, you know the the fully avatar video avatars is what I was trying. You know that type of thing, too. I mean, it’s too perfect

Jeffery Boyle: in in it. The novelty of that has worn off. And I think that that’s you know. That’s even what I put in my own marketing. Let me teach her content to be human-like, and human-like means it’s got some imperfections in it, that’s what we like. That’s what we’re attracted to, you know. And anybody that that says different just try to sell something with an AI avatar video that that’s not a real person. And I know there’s some deep fakes that work and things like that. But when you’re selling a high-ticket item.

people want to talk to you, people want to fill your humanity, and more than anything I had this wonderful wonderful Ph. D. Coach came on, that wants to put out some really great ideas on courses. And what she said to me, she said, Jeff, I selected you over the other people because you seem more human. You seem more. You seem more approachable.

Well, that’s what one of the big changes that I think a lot of us have to do is we have to get back to the high touch part of what we did before, and it’s still very scalable.

It’s very scalable. But at the same point, people want to work with people for the most part. especially when you’re making a big purchase.

Bob Woods: Right? Yeah, yeah. Big purchase, or like a complex purchase, you know, a purchase that may have several things going into it, or whatever you just can’t.

Yeah, just can’t do that. Just want to be able to talk to somebody, I mean, for Heaven’s sakes, I was trying to cancel a credit card or cancel an item on it, and I could not believe I have the ultimate of American express cards, and I love American Express. But that day I really did not like American Express. It just kept sending me this loop over and over again, because I had a charge that that concerned me, and I couldn’t get a person on.

Jeffery Boyle: I couldn’t get it canceled, and I understand that as a business owner why we want to be able to to automate as many things as possible, and I do.

But in the end, we really still have to have high touch, because that is what so many of our clients are going to buy.

Bob Woods: Yeah. And that’s what people want. And you know, everybody who’s always worried about. Oh, my God! AI is going to take over the world. AI is, you know, AI is going to replace everyone and stuff like that

I always come up with so many examples about why, that that’s just not gonna happen. And it’s just it’s gonna be a very valuable tool to us, anyway. Everything you just said is one of the reasons why it’s not gonna any. You know that we’re not gonna be reporting to AI overlords at some point in time.

Jeffery Boyle: I haven’t heard that one the AI.

Bob Woods: I, for one, welcome our AI over which is a really, really, really old meme, and if you’re under like 40 you won’t. You won’t understand that one. So

One thing we don’t talk nearly enough about here on making sales. Social is a pain points surrounding AI, because out of good. And you know there is some bad, too. Let’s talk first about the costs of AI, which you know, it makes it difficult for those who are in a sales role to it roles to adopt due to the expense of generating content. And that’s not only in terms of, you know, actual monetary expense but especially with time, especially with some of these paid salespeople, are like, Oh, my God, I just don’t have time for this.

Jeffery Boyle: Well, the first. So you know, let’s talk about time. It’s that same thing that I just told you I was. I was working with the guy, and he came to me, he said, I’m having a tough time. Contents, my kryptonite, Jeff, and I said, Fine, then let me help you automate your content creation, and he says, when I use Chad Gpt, it only gives me about 60% of what I want. I spend more time correcting it than I would. My, and I said, Well, that comes down to prompt engineering. Yeah, you need to get better at prompt engineering.

I said, well, I took a course on it. And I’m still having problems. And I said, Why did you call me? He said I liked your content. said, Okay, then let me help you do that with yours, and I gave him the price because it’s too expensive. and  I said, sorry, but that’s I, you know, for me to to to do this process with you. I’ve gotta be able to truly dig in, analyze, and then write and then test, to be able to make sure that it comes out the way that you want to. And he said, I’ve been working on this for 3 years trying to get this from down right.

And I just said, so. You’re telling me that you have been effective on your cells for 3 years? Yeah. And I give you an option to be able to almost instantly in the next 2 weeks to be able to change that. And you’re telling me it’s too expensive.

Yeah. So you know. And I said to him, I said, Sounds to me that you’re that. You’re tripping over dollars picking up pennies. He goes. Oh, you’ve been talking to my wife. Huh? I’m like, yeah. And you know, and that’s where the sales skills come into it to be able to talk to a guy, very. And I knew that our call was over right there.

My time is extremely valuable, and and now that we have more and more leads we get. now we get hundreds of qualified leads per week that we have to filter through. And every person like that you know I take the time with anymore is something that I can’t afford to do with the overhead of our business with it. Right? So the number one problem that salespeople have is they are. They are tripping over dollars trying to pick up pennies.

And they are so short-sighted with the cost of what it takes. You know your gasoline, all these past expenditures we have to do. We don’t even have to get on the plane anymore. We can do a podcast or a Zoom or a Google Meet. Our expenses are extremely low compared to the old school sales that we had to do, you know, for a cost of it, for your gas for a couple of months you would be able to

you who knows what you’d. You’re extremely limited, geography-wise. Now you’ve got the world so the thing, I would say, as far as salespeople, yeah, wake up. wake up and quit being such a cheapskate on your future, and that’s I think the biggest thing that most sales guys are overlooking.

Bob Woods: Yeah. And you don’t only have the world to do it. You have the tools that will help you reach so much of the world in a much, more effective ways, and with and with just sheer volume, that you couldn’t do with the old way before, too. Yeah.

Jeffery Boyle: yeah, it’s I think that’s number one challenge is just complete. And one of the things that I train my clients on especially high ticket clients, is to be able to build enough of a relationship of trust at the beginning of the call to understand their pain enough that when they completely contradict themselves, because we, as humans want to be consistent, we want to be a person of our word. Where, when they completely crumble when they completely went out at the end of the call.

They’ll look at them and say, you told me at the beginning of the call that this was a very important point. And like, I say, when I have a person that I know can afford it.

And they know that it is hurting their business. I teach my cells. I teach my clients to be able to in a tactful way, say, that is a contradiction of what you’re looking for, and what has been causing you problems. So you know, that’s, I think, what the biggest issue that I see right now is, this is a complete lack of understanding of where you’re wasting your time and money.

Bob Woods: Yeah, I could not. I could not agree with that more. That’s interesting. So there’s there’s actually another kind of situation, just with AI in general. And that’s just the rapid technological changes, and which, you know, I see news stories coming out every week, and sometimes even every day, that I would consider ha! Are are profoundly impactful, not only on the world of AI in general but also on how businesspeople use AI in particular. So how do we deal with all of that, and integrate all of this uncertainty into our processes when we kind of like our processes to be locked down, and we don’t want to go under the hood and readjust and tanker when the next big thing comes out from Openai, or something like that.

Jeffery Boyle: So the beginning of the 19th hundreds, I think it was the Pennsylvania Railroad, which was the biggest, baddest company on the planet. If I get my history, I love history. It doesn’t even exist anymore. You look at you, look back during our lifetimes, the giants of photography. Kodak, and Polaroid are gone. you know. They may be there, but they’re just a shell of what they used to have as as far as market penetration.

We update our platform every week to every 2 weeks, simply because if you don’t want to be kodak, if you don’t want to be polaroid. you must progress. You must keep up. and if you don’t want to.

I don’t know what to tell you, man, and that’s the thing, you know. That’s just me being straightforward. I am constantly taking new courses, and I’m constantly trying to learn new things because I do not want to become a dinosaur. And you know that’s why I say, people are like that’s a dumb example of Pennsylvania Railroad. No, it’s not. It’s completely on par. They didn’t understand the power of cars. They didn’t understand the power of airplanes. They had the money at the time to own both of those same thing with polaroid and kodak. They had the wherewithal to be able to dominate the digital market.

They didn’t. And now you even look at unless you’re like me, where I’ve got a studio and things like that to be able to. Most people just use your phone. And so it’s kind of thing you better keep up. And Kodak certainly could have been. could have had their own phone right now if they would have understood that their original offer had to evolve for them to stay in business. It’s all about evolution. Yeah.

Bob Woods: Absolutely. I’m not opinionated on that at all, though. So no, not at all. No, of course not. You’re you’re very kind of middle-of-the-road and non noncommittal when it comes to stuff like that. So getting so step back just just a little bit. I’m going to say I’m going to say a statement to you, and I want to know if you agree or disagree. So here’s the statement. It’s difficult to attract quality leads using tech solutions alone. So there needs somehow to be a high touch approach which we’ve already talked about to sell certain items using AI. And here I’m thinking about, you know, high tech items, or you know the services that have complexity to them. So you know, this is an an Amazon type of purchase, where you’re going in and clicking, and you know, putting it in your cart and and going away with it.

Jeffery Boyle: Do you agree or disagree. And more importantly, how do we deal with that? Yeah, 100% agree with that? I think the world is craving high touch craving. You can say so. I’ve spent a million dollars in the last 3 years just making sure that my systems, platforms and everything we’re up to date. And what’s crazy about it is what I am finding is what’s setting me apart from the competition is how high touch we are.

And that, you know, there’s a lot of courses out there, a lot of prompt engineering. But you know, for me to teach a person how to output a lot of great content. and then whoops, hit my microphone there and then to be able to take that content and turn that person from a prospect into a contact, into a warm contact all the way to the contract. It requires them. Knowing that I’m a real person. I believe that 100, and especially if you’re selling high ticket items or anything over then. I believe over $100. They need to know there’s a person behind it. We had a new client yesterday that signed up for on my free trial I’ve got a free trial.

This guy sent in 5 different support tickets, wanting to make sure that before he spent. And and this is a low ticket item before he spent on that low ticket item that he knew that we were going to be there. If he had a problem. 5 tickets between 9 Pm. And and 8 am. This morning. 5 tickets and and one of his final comments were, is, I’m going to leave a bad review for for you if you do not get back to me.

And we’d already done a phone call with this guy, and you can say that’s not exactly the kind of client you want. Maybe maybe not. But the point is that people are craving, craving to know that there’s a person behind this when I have a problem with my American express, especially when I pay that ding annual fee. pick up the phone. American express. Has somebody tell me that my, that that possible problem that I had is resolved. So I would say, as it relates to all of it with my videos. I do my videos.  you know. Yes, I have. AI help me research and do these scripts. But the end, the final product, has to be approved by me, and I have to be the one that feels good about it, representing me before I say it on the before I say it.

So I think, in all aspects of ourselves on Linkedin, it better be a real person doing it, and not just a bot, because when they ask a question in the bot answers it completely wrong. You better be prepared to handle the fallout for a possible lost cell, or a lost contact.

Bob Woods: Right or a lawsuit depending did depending on the situation. And I think that it’s The reason why that we’re at that high touch point anymore. Is that because. you know, even before AI and all the stuff that we’re talking about now, we’ve dealt with phone trees, we’ve dealt with replies. We’ve dealt with box bots. And we want, we want, yeah, yeah, you know.

And I think it’s actually really cool that we can use AI which is not human to help us with

Jeffery Boyle: actually making that human contact. That’s the key point, I think, is what you’re saying is, how and how do I lubricate the rough, bad spots of your business. How do I automate some of that crappy stuff?

So you can actually start talking to people again? I in I had. I was doing a bunch of business in Europe a few years ago. And one of the guys that was selling my product said to us, I want this all to be automated.

I want I want it all to go through and all to go through just complete automation. So one of my guys said to me, so you want to completely eliminate the human element? He said, Yeah, yeah, I do.

And we just said, good luck! That’s not good luck, exact phrase that went through my mind after you said that. Yeah. Well, we have here I have a coach that I that I have done business with.

and this coach sells a $50,000 a year, mastermind, and a quarter of a million dollar mastermind, and he also has a book. And one of the things that this coach says to the people signing up for the $250,000, mastermind is everything that I teach you is in the book.

So why would people pay a quarter 1 million dollars to work with this coach? Well. it’s the same thing and I was saying is is that when I first started hiring coaches to because I used to sell Enterprise 1 million dollar 1 million dollar offers or 6 figure offers. And now I’m working with small business people. I had to learn to sell a lower, a lower amount. However what this coach said is the same thing that I had been running through, which is, I’d watch that video on how to do that particular cell.

10 times I listened to on 2 X speed multiple times when I was at the gym, and I missed one small part, that when my coach went through my review a failed call, a failed cell. He goes. Well, you didn’t do this. You didn’t ask for the credit card. And that is the stupidest thing. I can’t believe that I missed that, and that’s the difference. That’s why someone would pay a quarter 1 million dollars to this coach, because they have the ability to cut through the crap immediately and tell you what you did wrong.

Bob Woods: and that’s why I just believe that the human part will never go away. Let’s automate the heck out of so many of these mundane things. So you can talk to people again. Yes.

yeah, because we’ve gotten bogged down in the mundane for so long. And there’s more and more mundane coming at us all the time. We really, we really need to just start being social and start being human again and doing and doing all of that which actually gets into my next question. So because we here and making sales social social sales link. We’re all about using LinkedIn and social selling. Let’s talk about how you use Linkedin for networking and sales, which is, you know, and and especially that human touch, because the last time that we talked I mean, we were obviously being human to one another was a great conversation, which is what everything on that we’re talking about now is based on. But at the same time we actually made a real human con connection connection there. I’m very happy to say that I know you now and everything. But you know, how do you? And we kind of did that through Linkedin, too. So yeah, we did do it through. We met on Linkedin, and I reached out to you on Linkedin.

Jeffery Boyle: I use it to its maximum, so I subscribe to the $99, and I reach out to the maximum amount of people that I can per month the maximum and and so my process is quite simple. I sent a message. I try to make it a little bit personal. Best I can. And you can say, do I do it all myself? No, I also have help. but we reach out to the maximum amount. But as soon as a person responds, it’s me who does it.

I do it. And so what? What my system is this is that we send out a message. They don’t respond. I let a certain amount of time go through. I sent another message, and then, if they don’t respond, then I’ll send one last message, and you know, because that way it doesn’t. It doesn’t count against me now that I’ve made that initial contact right? So why in the world nobody responds in the first message. Nobody. And so and I have such great contacts. I have potential investors for my business. As a result of it. I have. I’ve you know. I get to be on your show and get in front of your audience because of it. And this and this is the third. I’ve been a guest on a podcast 3 times this week, wow, all from Linkedin. all from all, from outreaches that I have done on there. And so I just have a really straightforward system with it. As soon as they reply, then I talk to them. Without AI you only have a certain amount of a certain amount of text you can do, but my initial contacts are all done through a certain, you know, a process that we go through. That’s that’s a little bit more automated. But but once a person responds to me. I’m very. It’s very much me, and I’ll sometimes make spelling errors, whatever. But it doesn’t matter.

You know thing that I keep it up as soon as a person responds to me, I’ll respond to it. Unless I’m in a meeting. I’ll respond to them instantly, because some of the people will take 2, 3 weeks to to respond. And so that’s that’s how I do. I’m all over it. Because it’s it’s a huge part of my networking.

Bob Woods: Yeah. So speaking of like AI and automation and things like that. my partner here at social Sales link, and who is also the CEO Brynne Tillman always tells this story about how she was initially reached out to by automation, and then she went back and forth with a couple of times, and then always got automated responses back. and then at some point a little bit down the line the the person, because this was coming from an individual profile. So so the person, the actual person at the profile jumps into the conversation and says, Hey, you’ve got me personally. Now you know. How? How can we help with things like that? And and and her reaction was, Oh, my God! I finally got the person I feel so blessed and so everything else. I mean, you know that this you know, that this guy actually stepped down from his mountaintop and and condescended to to reply to me. You can’t do that. And and and I mean, we here associate says, like we do have kind of opinions about automation. Things like that that being said.

Jeffery Boyle: getting involved personally as soon as possible is just absolutely crucial. Otherwise, you’re gonna feel like Brend. Did you know? Well, I’ll tell you immediate. II you know. You say as soon as possible, it’s kind of thing that there are so many different studies on leads coming in. You got 1 min. And then, by the time it gets to 5 min, you have probably lost that person, and that’s not always the case, because on Linkedin, you know, compared to the regular league. The leads that we get coming into our site. On Linkedin. You got professionals, I mean, professionals and professionals are more professional, but they’re also being bombarded. I mean the amount of crap offers that I get every single day on Linkedin.

There’s so many bad offers, and it is obvious that it’s just sales pitch, and I never go at my. you know my first message is net like you gotta kiss you know, before you get married, I suppose you know, on these these different things, and that’s maybe a bad example. But you, you know, without being too vulgar with with that metaphor, you really have got to warm up the the person by being real.

Yeah, really got to be. You’ve really got to be one, a person with them. So any of the automation I do is just to be able to warm them up. And even the message is, I tried it. I think I think that you responded to me. If I recall after my hey? I’m still here message. And then, as soon as you responded to me, then it was 100%. Me? And on that.

Bob Woods: okay, yeah, that’s interesting. That’s really interesting.

I’ll just have to wrap up just a little bit here. I want to hear really quick about your networking star. Podcast what’s going on there? Who do you talk to? What do you talk talk about?

Jeffery Boyle: I talk to. I talk to people who are interesting to me. And most of the people I meet are on Linkedin.

And so that’s actually how I lead with a lot of different things. Is it just loved? And you know, once they get on and I always ask. I always ask on LinkedIn to do a video call like this. And then I’ll just say, you know, hey, I’d love to have you on my podcast but we do everything from business debt restructuring to AI, to sales to, you know, motivational speakers on there. I if they’re interesting, II like to have them on and interesting enough with my podcast. Most of my views get on my, I see them on my Instagram, which is just my name, Jeffery Boyle just gonna have to spell Jeffrey, JEFFERY. Boyle, and they get a lot of lot of clicks on there. A lot of links, a lot of or a lot of likes, a lot of views and and that’s where I focus a lot of my attention on is like is Instagram. But my guests are just people that interest me. And hopefully they’re interested in other people. But on, you know, on my Instagram a lot of them will get 40 to 60,000 views if they, if they have the ability to be just to condense their thoughts as they talk to me

Bob Woods: talking sound bites as an old TV. Pro, I definitely know about that. So yeah, absolutely, absolutely, absolutely. And then and and then tell us more about Bomoto AI because just from the little bit that I saw that last week is really interesting. And I wanna follow with you separately about all all that stuff. But talk about that, and and also about super fetch, which is, which is not a character from the Marvel cinematic. But it’s it’s looks really interesting.

Jeffery Boyle: My logo is a bunny and my! My bunny is fetch, and so what Super fetch is is, it’s a prompt creator. and I told you a lot of my prompts for 7 800 words. So I created a prompt that helped me create prompts. So we created a whole new section on there to be able to help people output better prompts. And and so for a person that’s really struggling to be able to output really high end high performing prompts. That’s what that does it helps? AI is a beautiful thing if you put rules to it. I think it’s kind of like children have got 5 kids right? And so kids are a wonderful thing. And I’m a baseball coach to a bunch of 1415 and 16 year olds. They’re amazing. They’re so full of life. There’s so everything. They gotta have rules. And you gotta have guides right?

And I think that that’s what super fetch does helps. People control the output. And a much more efficient way cause all these free prompts online are complete garbage. Yeah, that’s where I started. You know, I started, you know, getting these free things and and paying $27 for crap.

And so it comes down to you really have to learn how to talk to AI for it, to output your content. And that’s what Superfetch does is helps you talk better to AI,

Bob Woods: and then, and then what about the bomoto platform overall?

Jeffery Boyle: So the remoda platform overall I use for the AI part to be able to output the content of all types, and it can be output. And we’re about to do a new thing that’s called SEO auto blogger. So we already, once you get your tone, and once you get your avatar, then you have the ability to output a blog or a Linkedin article in your tone or style very efficiently. So that’s one of the things that we’re doing SEO auto blogger, plus, we have the ability to output much larger documents. You know. 1015 page documents through a process that we call a prompt stacking and it keeps it all within a Google Doc type of thing. So what we’re really trying to do is just give those super users the ability to use our system, whereas the front part of the system is very, very focused on helping that newbie output content, instead of having to do that 18 hr of of machine learning. So machine learning is a part of our deal. But you’re teaching your avatar over time, and then you’re able to output bigger and bigger documents with, you know, greater and greater ease.

Bob Woods: That’s amazing. That’s just amazing. So, speaking of all that stuff. I always love those one thing you can do right now, types of takeaways. So, Jeffery, what’s one thing our listeners can do right now to start taking advantage of AI for their sales processes. Yeah. Quit putting it off, for Heaven’s sakes, and quit being lazy, you know. Quit just because it outputs some content and saved it. Read it, for Heaven’s sakes, to make sure it sounds like you and I joke around this a lot. I’m not going to offend either party here with this doesn’t matter. If you love Donald Trump or you hate Donald Trump.

Jeffery Boyle: The usage of adverbs and adjectives are very much a part of his vocabulary. Normal people don’t speak like that. It works for him. So just make sure that you’re not outputting content. That doesn’t sound like you. You want to have it sound like you. So quit being lazy and learn some of the basic skills, those basic skills will serve you so well.

Bob Woods: And then and then also I would suggest doing the one thing that if if you’re a regular listener, you’ve heard me say this often, but read it out loud. That’s a good idea. My God, it doesn’t take that long to do. And you will catch the stuff that doesn’t sound like you, because it’s not gonna sound good to you.

Jeffery Boyle: It’s pretty simple. So, Jeffery, if our listeners want to get in touch with you or find out more about you, send them. Send them to the places that you want to send them to, sir. You can go to just bimoto.com. But what I recommend people do is, go to go.bimoto.ai, and and schedule a time with me. Some people say, just give me the price. Fine. Try it for free.

There’s your price, try it for free. But if you really want to know what you’re doing, if you really want to quit, you know, tripping over the dollars trying to pick up pennies. Schedule a time with me, and you can do that@go.bomoto AI, and and that’s the that site provides me so many leads. And and it was yes, it was written with me in conjunction with AI. But the fact of the matter is, is it just works, and it works like crazy.

Don’t, don’t! Don’t be in such a hurry that you it’s like, just give me the price, Jeff. Fine, yeah, free. Try it for free. But if you really want to become a professional, and if you really want to 30 extra output, if you really want to be able to be proficient with things. Yeah, take the time with me, and I’ll show you how to do it. That’s what you do it.

Bob Woods: So it’s go, dot Bmoto, which is spelled BEMO, DO, just so you all have it.ai and his podcast is the networking star podcast available on Youtube, and probably any and every single podcast platform you can imagine. Just like you can find clips on my instagram. And that’s where a lot of people watch as well, and it’s just got the link in Bio where you can check it out.

Cool on the gram, as my team niece would say so, Jeffery Boyle, AI Podcasting extraordinaire, and just an absolute God when it comes to AI, and especially your thoughts about how to use it in sales as really appreciate your time. Thank you for joining us and making sales. Social.

Jeffery Boyle: Yeah, thanks for having me.

Bob Woods: sure. And I want to thank you for streaming this episode of making sales social. So remember when you’re out and about this week be sure to make your sales social. That should be enough. Stop.

Outro

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