Episode 413: The Ensemble Effect: Transforming Social Selling Through Storytelling
In this episode of Making Sales Social, Brynne Tillman sits down with Julie Campbell, “The Confidence Whisperer,” to explore how performance principles like presence, clarity, and connection empower storytelling in business. Drawing from her rich experience as a performer and coach, Julie shares her “Talk and Be You” methodology and reveals how crafting memorable moments and knowing your audience builds trust, drives engagement, and transforms your pitch into a performance that sticks.
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Intro
0:00:18 – (Bob Woods): Welcome to the Making Sales Social podcast featuring the top voices in sales, marketing, and business. Join Brynne Tillman and me, Bob Woods, as we each bring you the best tips and strategies our guests teach their clients so you can leverage them for your own virtual and social selling. This episode of the Making Sales Social podcast is brought to you by Social Sales Link, the company that helps you start more trust-based conversations without being salesy through the power of LinkedIn and AI. Start your journey for free by joining our resource library. Enjoy the show.
00:00:47:10 – (Brynne Tillman): Back to making sales social. I’m Brynne Tillman and I am excited to introduce today’s guest, Julie Campbell, also known as the Confidence Whisperer. As the founder and CEO of Center Stage Connections, Julie specializes in public speaking and storytelling training for the C-suite, corporations and universities. Drawing from her life story and three decades of experience as an Off-Broadway film, TV and voiceover actor.
00:01:19:04 – (Brynne Tillman): She provides her clients with engaging strategies to ditch their fear and speak confidently and authentically with her tailored programs, including guest speaker sessions, team training, and one on one coaching, Julie guides individuals towards powerful presentations, pitches, and conversations. Julie, welcome to the show.
00:01:43:04 – (Julie Campbell): Thank you Brynne.
00:01:45:04 – (Brynne Tillman): I’m very excited to have you here. And before we jump into your genius, we ask our guests one question, which is what does making sales social mean to you?
00:01:56:21 – (Julie Campbell): Brynne, I love that question and can’t say I’ve had that question asked of me before. I’m excited to take a little bit of a dive into that. We’re all on these platforms to grow our careers and build our business. So the end game, of course, is to sell our product, our service or our expertise. So what’s my take on how to make that happen? I’m going to throw out
00:02:18:16 – (Julie Campbell): a word from the stage that really kind of describes what making sales social is all about for me, and that’s about creating and building ensembles. What do I mean by that word? It may sound a little bit squishy to people in the business world, but around the theater and from the stage, it’s a word we’re really comfortable with. So how do we
take that whole ensemble thing, that word from the stage that has a few definitions? Here’s the definition that I prefer. Ensembles are people who come together with the mutual commitment and investment to create something new and memorable, to speak with intention, to listen, to understand and connect more deeply. So taking that word of ensemble, how do you apply that to social selling?
00:03:15:07 – (Julie Campbell): If you have that as your mindset and your overarching objective and goal for why, why you’re on these platforms, every post you read, you create or comment on, or every conversation that you start or interaction is an opportunity. It’s an opportunity to build a connection, to listen more deeply with curiosity, to speak with clarity, intention and intention, and to engage with presence and authenticity. All of those qualities are present. Authenticity. Curiosity. Clarity. Engagement.
00:03:51:00 – (Julie Campbell): Those are qualities that are required of actors every time we show up on stage. Those are also the qualities of memorable storytellers, impactful presenters, strong leaders, reliable friends, supportive coworkers, all of those things. So that’s what I when I think about social selling, I really try to come from that mindset because ultimately it’s all about building connections, which is a big part of what you do with LinkedIn.
00:04:20:01 – (Brynne Tillman): I’d be one of my favorite definitions, and I’ve been doing this a really long time. That was great. And as someone who absolutely loves Broadway. And just last night, I saw Adam Lambert in cabaret. Wow. The one thing that I. I met my childhood friend for a show last night, and the one I walked away saying was the way that they worked together to create this very vulnerable but phenomenal show.
00:04:58:10 – (Brynne Tillman): And it felt like it was real time. Like it did not feel overreacted. But the ensemble, the collaboration was close to the most brilliant I’ve ever seen. So that you’re saying this on the heels of my experiencing that on stage, I did not think last night, and how that works in business and how that works in sales, but it’s really brilliant. So I really appreciate it.
00:05:27:00 – (Julie Campbell): Well, Brynne, you just gave me chills talking about that. That’s my world. That’s what I. That feeling that you got when you were there, that thing that we shared moments. Right. It’s not something that you can sort of just necessarily put into words, but it’s that feeling that we get when we’re all sharing time and space in a moment.
00:05:53:14 – (Julie Campbell): And then what an amazing thing to not just have that be a single moment, but a moment, and then another one and another one and another one. That’s what connection is. And that’s what builds relationships and relationships as we know. Grow your business. So I love that you just like how cool that you had that moment and that it tied in with what we’re talking about today.
00:06:14:07 – (Brynne Tillman): Yeah, just just amazing. And now, like, my wheels are turning, but, you know, it’s like asking how I’m going to bridge that into storytelling because a big piece of what you do with your clients is help them really tell stories for effective communication. Talk a little bit about that framework and kind of bridging. We just talked about ensemble and Broadway and TV and you know all the things that you do and how that works in the story telling framework that you teach.
00:06:50:24 – (Julie Campbell): You tapped into it when you first started talking, which was how you felt as an audience member, because in the world of the stage age, news flash, we got no work out there unless we have an audience. So you have to start from your audience’s perspective, and that’s one part of the framework. I have a framework that I use, the methodology called the Talk and Be You method, and a big part of that.
00:07:16:16 – (Julie Campbell): It always starts with your audience. So what do I mean by that? You want to ask yourself whatever your presentation, your pitch, your evergreen presentation, whoever it is that you’re speaking to, you have to take a little bit of time and walk around in their shoes because your audiences have different expectations. So, for example, if you have a presentation that you’re making to an executive team, what does that audience need?
00:07:46:22 – (Julie Campbell): Let’s say they only have 15 minutes to hear you and then boom, you’re done. So you have to also recognize you don’t just have those time constraints, but you also want to say, okay, those are busy people. They’re elevated people. They’ve got lots of competing interests going on. So how are you going to capture their attention at the very beginning when you start speaking and give them what they need?
00:08:11:09 – (Julie Campbell): So most of those audiences need a top down approach where they want to know, get to it. Tell me, tell me the burning question. Tell me the answer to the elephant in the room here. Give me that at the beginning. And then we’ll drill down a little bit more. And you want to get them asking questions as you kind of get more specific in that. But you, as a presenter at that moment, have to be very prepared to know where they’re coming from.
00:08:37:16 – (Julie Campbell): On the other hand, you might have a keynote. I sometimes work one on one with executives who are presenting an opening speech or a keynote address for annual All Hands or what have you. So that’s a very different audience. That might be a hybrid audience, where there’s a camera in the room with a live audience, and then you have other people zooming in from all over the country.
00:09:02:24 – (Julie Campbell): So what do you do at that moment? You have to have that sticky story nugget. That’s the story part of it, that little thing that grabs their attention within the first seven seconds of when you begin speaking. That’s the new rule. We got seven seconds to get people’s attention. Now wait, but it’s true. So what are you going to put right up there at the top that gets them engaged? Because they know they’re going to be sitting there for an hour. Give them a reason to stay. So that starts with knowing your audience. The next part about that is the actual shaping of the content and what I call a, I call a tightrope story walk.
00:09:41:11 – (Julie Campbell): Because when I was in graduate school, one of the things I had to do, all of our classmates had to do to get our Master of Fine Arts was we had to learn how to walk a tightrope. And it wasn’t one of the high flying tightrope that was. It was low. But the reason we had to do that was not because we were preparing for life on the circuit, but the mentor that we had in the head of our program believed that that walking across that tightrope rope is an analogy to how you need to be on stage and how that relates to the story part of it.
00:10:14:23 – (Julie Campbell): I can come back to that with the how, but how it relates to the story. Part of it is that everything you say has to lead towards an objective. So one of the things that often happens in presentations and when we’re creating them is we don’t have an overarching objective, why are we doing this? And why are we asking people to sit and listen to this?
00:10:36:21 – (Julie Campbell): But you write that down. You have that in one sentence. You get your team together, whatever it takes to decide that. And then everything that you say drives towards that objective. You stay on that tightrope and you recognize when you’re up, you fall off, right, get back on it and keep moving your story forward. That’s part of the content shaping of that. And the story objective and story points comes before all of those dreaded slide that we feel like we have to put into everything,
00:11:06:02 – (Julie Campbell): but usually have way too much information in them. That’s like 3 to 4 bullets on that slide that is nothing new, but we always commit when we’re telling our story, we feel like they have to know everything. Everything is important, not through again. That’s you start with your audience. What do they most need to know? You put those slides up there, give them a one sentence objective. When you go on to that slide. This is what I’m going to talk about here. You have your bullets on there. And then for heaven’s sake don’t read the slide if you have to read it, but you’re going to lose your audience and put that up in the appendix or send it to them later.
00:11:45:23 – (Julie Campbell): They can read the PDF that you sent them. They’re here to listen to you. Does that give you a few little.
00:11:52:07 – (Brynne Tillman): I love that, yeah. No, it’s fabulous. And you know, it’s interesting you said something that I preach from a prospecting perspective. Which is, you know, you set a goal. What are we doing to grow our business, whether it’s LinkedIn or using AI? But we’ve got that goal. And then what we evaluate we do stop, start and continue. What do we stop doing? What do we start doing? What do we continue doing? It comes down to one question, which is, is this activity leading toward or away from our goal? So the fact that you talk about that in the speech, in that keynote, in that training, in that meeting, and that storytelling just resonates so deeply with me because I would not have thought to apply that here.
00:12:45:16 – (Brynne Tillman): And it’s an aha moment, like, why wouldn’t we be right? Like I think that’s also doing
00:12:52:23 – (Julie Campbell): well. And the funny thing about that whole tightrope story walk method is if I am working in a real live room rather than a virtual room with people I haven’t exercised with, I don’t put anyone on a real tightrope. But it is real, it’s one of those kinesthetic things that you can do. Just imagining it even helps as well. But if you actually experience what that is to talk and move your story forward, it’s a pretty profound experience because, you know, when you’re walking a tightrope, it has nothing to do with athleticism or grace.
00:13:29:17 – (Julie Campbell): It has everything to do with your ability to focus as soon as your mind goes off in that other direction, boom, you’re off that line.
00:13:39:16 – (Brynne Tillman): Oh my gosh, I’d be falling all over the place. I’m. But I know
00:13:44:17 – (Julie Campbell): No, you’re not, you’re, you’re, you’re wonderful. You’re wonderful. You’re great with the stories I.
00:13:47:16 – (Brynne Tillman): Yeah, but I’m shiny object syndrome. Challenged for sure.
00:13:53:17 – (Julie Campbell): Fair enough.
00:13:54:16 – (Brynne Tillman): Yeah. I’m definitely like, every five minutes. I’m like, score. So that’s why, you know, I put that piece in place for me initially, which is, is what I’m doing working toward or against my goal. And now we teach it to other people because that’s what centers me is asking that question. So
00:14:16:17 – (Julie Campbell): absolutely, absolutely.
00:14:17:12 – (Brynne Tillman): Let’s talk about, kind of, the open secret about meeting storytelling, keynotes, which is stage fright, right? The name diary. I heard Barbara Streisand say that she throws up before every concert. Now, I am such an extrovert that it feeds me the idea of getting on stage. I have no anxiety. I have, like, roller coaster excitement. But I am in the minority. Talk to me a little bit about how your theatrical background helps your clients when they’re, you know, going to do a speaking gig.
00:15:12:17 – (Julie Campbell): Yes. Brynne, I don’t know what the current statistic is, but it’s one of those besides actually dying. It’s the highest, most, biggest fear is public speaking. And there are what I say to people who are an issue for them. You’re in good company. As you said, Barbra Streisand. There are many leaders. There’s their Supreme Court justices who talk about the world leaders. There are people, all business leaders all over the place that talk about that. So it’s a very real thing. And what a lot of people don’t know is that, yes, a lot of actors are very, very nervous.
00:15:47:18 – (Julie Campbell): Before we go on stage. I got nervous before this because this matters to me. That’s the first thing that I tell people is to not be nervous in the sense that a little bit I’ve known, know what I’m going to say and I know what I mean. I do talk with my hands a lot, though, and I try to calm that down. That’s my energy coming up. But there are things that you can do to prepare your mindset for those moments internally and externally. So I’ll talk about some of those things. Every single actor I know, and this happens with opera singers, Navy Seal surgeons, all those folks who are coming into high stakes situations. We all have. And not to put myself on the same level as Navy Seals and and surgeon, but my point is, is whatever a high stakes moment is for you, you have to recognize that
00:16:38:08 – (Julie Campbell): and let yourself know that you have to prepare for that. So actors have a ritual that we use to mind, body, breath, voice, and warm up that I worked through for many, many, many years. And I have a one minute, a five minute and a ten minute ritual that I do typically now before I come on zoom calls, one of those, I choose one of those based on what my time allows. And if you’re going into a live performance, most people have like a 20 to 30 minute thing that they do
00:17:05:22 – (Julie Campbell): that calms them down and gets them energized. And here’s something that everybody can do. I’m going to give you these three things, because what a recent study showed, Harvard Business School actually conducted the study where they had two different groups of people who were doing a speech, and they had one group do meditative yoga before they started to talk.
00:17:25:05 – (Julie Campbell): And then they had another group that did this, which was they had a pump up playlist. So you create music for yourself that really gets you feeling good about who you are, gets you energized, gets you in that good mind space. You create a list. I ask people to usually have like five songs or so, and you reserve that pump up playlist for just those moments that you know you’re going to need.
00:17:47:19 – (Julie Campbell): You don’t listen to it all the time, and then you move your body. You can dance, you can jog, you can jog in place, you can shadow box. You can even if you’re just sitting in your chair, move your arms to release some of that stress. And thirdly, this is very important to me and near and dear to my heart.
00:18:04:23 – (Julie Campbell): Heart, you use positive self-talk. If you’re one of those people who has those strong inner critics. And I have a lot I can say about that. But if you have that voice in your head that is poking at you, that tells you you’re not ready for something, it’s not going to happen. And all the catastrophic thinking that is going to go wrong.
00:18:27:09 – (Julie Campbell): You talk to yourself like you would to your best friend or your best friends right here with you. You might say, Julie, you got this. You’ve prepared for this. You’re ready. Brynn is so excited to talk to you. You’ve already met her. You guys have good energy going on. This is going to be great. Go do it. By using your first name, there’s another study done that showed by using your first name, it even has an even more impact in how you receive that. So those are some quick little tips right there.
00:18:58:12 – (Brynne Tillman): Yeah, I love that. I have to reframe some of the way that I look at that. But I will say one of the things that I do and my song, by the way, is Queen Don’t Stop me now, that’s hands down like the song that gets me all excited. I’m like, I can do this. But, you know, one of the things I and it’s funny, I do this and I’m sure it’s like my mother’s voice in my head, I do something wrong. The first thing I say is Brynne Tillman, and now I’m like, oh, I need to reframe that now and say that when I do something good, not because I’m doing exactly what I shouldn’t be doing is the self-talk. And I think I’m having fun with it, but I think I’m doing anyway. I’m going to take away
00:19:51:09 – (Julie Campbell): we’re our own worst critics. Absolutely. And here’s the thing with that word confidence that I want to make sure I get in here is that often what people come to me for is they either they say I want to feel more confident, or they’ve had a 360 review and they’ve been told you just need to. We want to kind of boost up your presence, your confidence, your executive presence. That phrase, how do you do that? Where I always start from beside the actual exercise you can do is you shift your mindset and you change that word confidence to courage.
00:20:24:06 – (Julie Campbell): The reason is that
00:20:26:12 – (Brynne Tillman): They brown in there.
00:20:27:06 – (Julie Campbell): Okay, I’ll take it. Love her. That confidence is something that is a label that other people put on us to describe us. And if someone said to me, okay, you need to be more confident, that’s a terrible direction. And I’ve gotten some bad directions in my life, and I’ve gotten some fabulous directions in my life. But that direction of being confident is, well, that’s something you can’t paste on you.
00:20:52:19 – (Julie Campbell): You can’t just all of a sudden be more confident. What does that mean? I need to sit up straight. I need to speak more slowly. I need to stop using my hand so much. And so you start to paste on all of these things that then you just become really stiff, or your mind goes in all different directions. But what you can do is you can choose to show up with courage and say, you know what? I’m scared of this. This makes me nervous. This is high stakes for me. This matters. But I’m going to show up and just be courageous. That’s something all of us can do.
00:21:22:14 – (Brynne Tillman): I love that and that. That leads me to my next question, which is, now that we’re courageous and we’re showing up, how do we ensure that our story is landing, that we are creating the emotional connection? That was the purpose of the story in the first place.
00:21:41:04 – (Julie Campbell): So part of that is, I will say again, it really does start with understanding who your audience is and what they need. And then depending on whether it’s a year I’m going to give you, I’m going to give you an example that I did with the team that I worked with that will kind of help explain what I’m talking about.
00:22:00:10 – (Julie Campbell): I had a design team, architect and design team that I worked with who had a group of very seasoned partners and few people in the middle there, and then a pretty significant group of new hires, technical experts, bright lights, amazing, amazing talent and mind. What was happening, though, was that they needed some continuity, particularly from this, the new hires that were coming up to be able to talk about what they do and how they do it, in a concise way that resonated with who their audience was.
00:22:37:22 – (Julie Campbell): So this design firm has an audience that they primarily can go through and look at, like, what’s the demographic of that? Who are you speaking to? But there’s a certain thing involved with that. Where are they? Where are these people in your career, in their careers, that are your ultimate clients? So part of those are the expectations that the clients have and how you’re going to deliver something.
00:23:00:02 – (Julie Campbell): But where we started from was those younger hires. A lot of their discomfort was they just didn’t really know exactly what to say. So what that meant then was we got together and we did after a full day workshop where I had the partners get super clear. What are your five secret sauce ingredients that differentiate you from your competition? Got those? To be super clear. Those were on paper. Everybody had them. And then what we did was we broke out into smaller groups
00:23:39:18 – (Julie Campbell): where those partners were talking with the newer hires specifically about the sticky story nugget, those stories about clients that they worked with. So then those new hires started to get those stories into their toolkit. When there was an opportunity then where they met someone at a networking session, or they had a client come in who worked in a specific area, it was for a corporate design. If it was for a home, whatever it was, they had a beehive ideal. You get those five sticky stories because we connect through stories and say, hey, this is what I need.
00:24:21:03 – (Julie Campbell): Have you ever done that before? Yes. Let me tell you about what we did for this particular client. So you have the problem that needs to be solved, what they need, how you solve it. And then really what you offer in your business. So by having that framework of these there this is our secret sauce. And then for each of those five things you have maybe three little stories that can lift that up. And those are the stories that you tell when you get into those presentations. You get into those conversations. Because as you just said in the beginning of all of this, we remember stories.
00:25:00:02 – (Brynne Tillman): So I work with a lot of new salespeople. Or they, I shouldn’t even say new salespeople, but salespeople in a new role may be a new industry. They may have been selling forever, but they’re new to this product service. They don’t have stories. What are your feelings about the marketing department? We’re working with sales leadership to develop stories that reps can tell. Even though they did not solve the problem the company did feel the authenticity around that.
00:25:42:17 – (Brynne Tillman): And how do you help that salesperson embrace those stories?
00:25:50:07 – (Julie Campbell): That’s a great question. And I have a very clear solution and methodology that I use because that’s not unusual. So there you go. What I call it is tapping into your authenticity and connecting that with the work that you do. How does that happen? I use the approach with salespeople in those circumstances in the same way that actors do, in the same way that actors step into a new role.
00:26:20:20 – (Julie Campbell): When an actor gets a script, one of the first things we do is we go through that script. We’re looking at it through the point of view of our new role. Just like a salesperson has a new role, right? And we go through that script and we write down everything the other characters say about us and everything the character says about themselves. Because by the time you’re done with that as an actor in this new play or this new script, you have a nice, strong list of those qualities of how you’re going to deliver something of what you need to do in that new role and how you’re going to say it.
00:26:55:17 – (Julie Campbell): In the same way, what I ask salespeople to do is I take that methodology and we work through an authenticity exercise that’s about really identifying who you are from, the various people who you walk through life with, who you walked through life with, and in the new interactions you’re going to have and you start to have, okay, these are the qualities that I need
00:27:18:11 – (Julie Campbell): to bring to this table because when we step into a new role, we don’t want to lose everything of who we are. That’s our unique quality, that’s our authenticity. And actors don’t do that either. Otherwise, well, you know, we’d be a little out there, right? So we bring everything of who we are with us, and we start to layer on those other qualities that we need to step into or we need to aspire to.
00:27:44:06 – (Julie Campbell): It doesn’t happen overnight. We rehearse and we get more and learn a new show. We rehearse for two, sometimes three months. It takes a while to walk around in those new shoes. So you first have to believe that what you have to bring to the table is solid. You wouldn’t have. You don’t have a job unless you believe in yourself.
00:28:04:01 – (Julie Campbell): The part of that is taking all of that with you, and then you bring in those qualities. And what you have to do is you just have to practice it. Those evergreen presentations, sometimes you have those things you just have to say about your company. You have to say it this way. These words and this way, and you can’t go off script.
00:28:25:07 – (Julie Campbell): You have to walk around in that for a while. And that comes with practice. That comes from doing it. If you have to do it virtually, it comes with practicing it into a camera, looking into that camera like you’re looking into the eyes of your customer, just like I’m doing right now. Or if you’re speaking in a real life in the room environment, it comes with practicing that, recording it, watching it back. That’s one of the hardest things to do, but you just have to walk around and step into it so that it starts to feel authentic to you. And the more you do it, the better you get at it. There’s just no other way of putting it.
00:29:01:17 – (Brynne Tillman): I love that. Practice, practice, practice.
00:29:04:07 – (Julie Campbell): There you go. We all learned that from our moms all our lives. So I worked for that too.
00:29:10:17 – (Brynne Tillman): That’s awesome. That’s awesome. So I could talk to you all day. This is, really just been an incredible kind of, 25 minutes of, like, wow, I have to relook at some and say, I thought I was doing that. Great. Now I’m like, there’s a lot of things that I need to start looking at, but I think it’s awesome. And, I really love all that you had to share. But the last question I’m going to ask you, really the second to last question is what question should I have asked you that I didn’t,
00:29:40:19 – (Julie Campbell): I like to talk about why I formed my business.
00:29:44:17 – (Brynne Tillman): Perfect. Why did you form your business, Julie?
00:29:48:19 – (Julie Campbell): So, aside from all the reasons I told you about my passion for bringing that to the stage, I have a strong belief that everyone needs to find their voice. That moment of really connecting what really matters to you? Connecting your mind and your heart and to the work that you do. And I realize that not all of us get to be everything of who we are. And in our work. And that’s the lesson of improv. Yes. And part of it, you can choose to bring your presence, your authenticity into the room, into the table, onto the table, into the room.
00:30:34:18 – (Julie Campbell): And in addition to that, the leaders that we have around us. I have a strong passion for those leaders giving their team that permission to do the thing, because that’s when people can bring the best of who they are to the table, and we create more connection that way within our team and our ensemble, and then we take that energy out and can connect with those people that we want to work with. Our clients and our customers.
00:31:00:22 – (Brynne Tillman): so good. I absolutely, you know, like, I can’t wait to go back and read, listen to our interview because I just think there are so many mic drop moments.
00:31:12:18 – (Julie Campbell): So I appreciate that.
00:31:14:22 – (Brynne Tillman): others if all our listeners are feeling the same way you have me feeling which is such a big moment for me that that. Anyway, and they go, okay, I think I need a little bit of Julie. Tell me a little bit about how they can work with you and how they can get in touch with you. That’s really my last question.
00:31:35:18 – (Julie Campbell): Awesome. Okay. So obviously here on LinkedIn, I’m building and always building. We are all or always building our presence here on LinkedIn. You can just DM me on LinkedIn. And I’m easy to get in touch with and just let me know in the DM that you listen to this podcast. And for any of the listeners who have listened to this and also put it in the link in my bio, you can, you can share with me, you get a I’m going to give anyone who’s listening to this podcast 30 minutes instead of 15 minutes.
00:32:05:01 – (Julie Campbell): I typically do this in 15 minutes. Share with me you or your team’s biggest speaking challenge, and I will give you at least three quick takeaways that address that challenge. And then we’ll talk a little bit more about how we might be able to work together, or dig a little deeper with that promo code. And, I’ll put this out. I put the link with the and just use the promo code LinkedIn. When you get to my, my form, and we’ll set up a call and we’ll have a no pressure chat,
00:32:32:22 – (Brynne Tillman): I love that. I appreciate that it’s a very kind gift. 30 minutes is a real gift. So thank you for that. Yeah. And as we close out today, I want to thank Julie so much for her incredible insights. And to all our listeners, when you’re out and about, don’t forget to make yourselves social.
Outro:
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