Brynne Tillman 00:22
Hello, hello, and welcome to Making Sales Social. I am your solo host today, Brynne Tillman. Thrilled to be here on the eve of the eve of Christmas Eve. Today, we are going to talk about the 12 Days of LinkedIn.
That’s a little nod to the 12 Days of Christmas. By the way, I did a little research this morning. The 12 Days of Christmas is the time between when Jesus was born on Christmas and 12 days until the Magi showed up on January 6. So the 12 days actually has a real religious meaning. To anyone who celebrates from a religious standpoint—which I think is many—that’s a fun little fact.
We’re giving a nod to the 12 Days of Christmas and calling this the 12 Days of LinkedIn. We’re hoping there are little gifts for you as you get ready to celebrate the holidays and prepare for 2026. We’ve got some ideas and actions you can take to make this a phenomenal year.
Day 1: Take a look at your LinkedIn headline and update it if necessary. Your profile is valuable real estate. If you’ve ever Googled your name, your LinkedIn profile probably comes up first or second on that list. The first thing people see is your banner, so consider updating that. Side note: if you have a premium account, you can have up to five scanning banners now.
The first thing they read is your headline. Make sure it creates enough curiosity to get your buyer to want to keep reading your profile.
Day 2: Create a compelling About section. Rather than making it all about you, make it about your profile visitor. Start with the challenges your buyers face, then provide insights that are standalone. These insights are things people can do without you. Provide tips or strategies that earn the right for them to care about how you can help. After addressing their challenges and offering value, talk about how you help people overcome those challenges, and make it easy for them to connect with you.
Day 3: Make sure you have a professional profile picture. It’s never been easier. Don’t use an AI picture, even if you think it’s your best look. People recognize AI-generated images. A great iPhone photo works, or if you have resources, invest in a professional photographer. Your headshot should reflect how you’ll appear on Zoom.
Day 4: Share valuable content in 2026 that creates curiosity and engagement. This isn’t content about how you help people—it’s content that helps them think about FAQs. Capture questions your clients and prospects are asking, provide your answers, and include a call to action, whether it leads to more content or scheduling a call. Relevant content that helps your audience earns their engagement.
Day 5: Engage with other people’s content. Aim for a 10-to-1 ratio: engage ten times more than you post. You can filter your homepage to see posts from people you’re connected with or authors in specific industries. Save that custom feed as a bookmark, and filter by most recent. This makes it easy to engage consistently.
Day 6: Share quick videos. You can go live with a “day in the life,” record tips from your phone, or take snippets from Zoom or Restream. You don’t need deep video editing skills. Quick videos help people connect with you.
Day 7: Grow your network authentically. Add people you speak with on the phone, Zoom calls, or networking events. Go through your CRM and connect with anyone you haven’t added yet. This is a great time between Christmas and New Year’s to send holiday greetings and connect.
Day 8: Join LinkedIn live streams. Participate in others’ streams and engage with the audience. Every Saturday morning, I join Meredith Elliott Powell and Mark Hunter’s live podcasts and engage with their viewers. This is a fantastic way to grow your network.
Day 9: Collaborate with others. You don’t need a formal pod to collaborate—share each other’s content or make referrals. One approach I use with local and remote groups is sharing LinkedIn searches of first-degree connections that fit our ideal customer profile. This allows us to make introductions to people we each want to meet.
Day 10: Give and ask for recommendations. Reach out to clients, vendors, and colleagues. Give testimonials on LinkedIn and request them in return.
Day 11: Provide referrals generously. Contact people you’ve worked with and ask who in your network they’d like to meet. Offer to make introductions in return.
Day 12: Leverage your social proximity. Search second-degree connections in your ICP to find people in your network who can help you connect with the people you want to meet. Using your social proximity is key to making LinkedIn work for you in 2026.
Thank you for joining us. If you celebrate Hanukkah, happy Hanukkah. Merry Christmas if you celebrate that. Happy New Year to everyone. Let’s make 2026 the best year yet. And when you’re out and about, don’t forget to make your sales social. You can also listen on Apple Podcasts, Spotify, Amazon Music, and other platforms. Visit our website, socialsaleslink.com, for more information.
