Episode 489: Write Engaging AI Prompts for Sales and Marketing in Your Authentic Voice

Brynne Tillman (00:00)
There are a few things we’re going to talk about. First, think in terms of using crispy prompt writing: What is the context? What am I looking to get from this? What is the role of AI? Is it a copywriter, or is it an influencer? Then there’s inspiration. What do you want people to feel after they’ve consumed your content?

Bob Woods (00:23)
Welcome to the Making Sales Social Podcast, featuring the top voices in sales, marketing, and business. Join Brynne Tillman, Stan Robinson Jr., and me, Bob Woods, as we bring you the best tips and strategies our guests are teaching and using so you can leverage them for your own virtual and social selling.

Brynne, welcome to the show.

Brynne Tillman (00:45)
Welcome to Making Sales Social. Hello! I’m thrilled to be here. I’m Brynne Tillman, and today we’re going to talk about writing engaging AI prompts in your voice.

This will be a simple, short podcast—right to the point—where we bring great value. At least, we hope so.

Here’s the number one thing we hear from sales when it comes to prompt writing: “It never sounds like me. It sounds like Gemini, Copilot, or ChatGPT.” It’s frustrating because people want their voice to come through.

There are a few things we’ll talk about quickly. We mentioned this in a previous episode. First, think in terms of using crispy prompt writing.

• Context: What is the context? What am I looking to get from this?

• Role: What is the role of AI? Is it a copywriter or an influencer?

• Inspiration: What do you want people to feel after they’ve consumed your content?

• Scope: This is about the tactics. For example, “I want 2,000 words,” or “I want bulleted points,” or “an abstract with five bullets.” Tell it exactly what the final output should look like.

• Prohibitions: Everything it should not do.

This is where I want to focus for a minute. Your prohibitions might include:

• Do not research.

• Do not make assumptions.

• Do not add anything that is not in my voice—in this case, from my transcript.

If there are gaps that need to be filled because something is unclear, ask me questions one at a time. Interview me with those questions to ensure you’re capturing my voice instead of someone else’s.

The final piece is the “you” element—asking questions one at a time. But the first step in this particular case is uploading the transcript you’d like to use.

Why do we say that? Because these are your words. These are the Q&As your prospects ask you on calls, your clients ask you, and the answers you give on podcasts. Maybe you did a LinkedIn Live or a YouTube Live. Grab the transcript from that and use it to create content.

You can also jump into any AI tool, start a recording, and talk about a topic. Then use that transcript—your actual words—in the prompt. For example:
“I’d like to create a blog post and use my transcript only to create the content.”

I told you this would be a quick episode. The key takeaway is that the real value in writing and engineering AI prompts in your voice is capturing your voice first.

This is important because we’re speaking all day long, and transcripts are available everywhere. That content is now written in your voice—especially when you tell AI that you do not want it to research and you want it to use only your words.

A couple of bonus points: If you’re using ChatGPT, in your prohibitions you might say:

• Do not start any paragraph with a prepositional phrase.

• Do not use segmented sentences.

• Do not use phrases that follow the “not this, but that” framework.

You’ll see that structure a lot in AI-generated content. For example: “This isn’t why it’s happening—it’s this.” That style often sounds very ChatGPT.

If you read through your content and it feels AI-ish—even if it’s in your voice—add that to your prohibitions for next time.

These are powerful ways to use AI without sounding like AI and while remaining authentic in your voice.

I’m saying this after just starting Integrity for Selling by Mark Hunter. Usually we don’t shout out books on this podcast, but I love this one. It talks about showing up with integrity and building deeper relationships.

We also need to show up with integrity in the content we share on social media and LinkedIn. The way to do that is by capturing your voice.

This was a quick six-minute podcast, but hopefully it delivered real value. We’d love to hear in the comments what you’re doing to ensure your voice shows up in your content on LinkedIn and beyond.

I’m Brynne Tillman. Please follow us wherever you listen to podcasts. Like the show if you love what we do. A testimonial or recommendation would be phenomenal.

Check out our free events at socialsaleslink.com/events. We have several coming up as we head into March, including many free sessions.

You can also check out the podcast at socialsaleslink.com/podcast, or listen on Apple Podcasts, Spotify, or iHeartMedia—wherever you listen to podcasts. By the way, I’ve really been enjoying iHeartMedia’s podcast recommendations lately, so go check that out.

When you’re out and about, don’t forget to make your sales social.

Bob Woods (07:28)
Thanks for watching, and join us again for more special guests with marketing, sales training, and social selling strategies that will set you apart.

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