#LinkedInLifeLive Episode # 11 – Social Listening (Part 1)
| May 24, 2021
In this episode…
In this episode, the Social Sales Link Team talked about social listening in this two-part series. For Part 1, they talked about the four ways of how to socially listen on LinkedIn. These are googling their company name (News section), checking Google Alerts, checking out their website, and looking at all of their social media platforms.
Did you know that we can do social listening on our audience? Sally Jo talked about one of the four ways which is googling their company name. This involves searching for the company name on Google and clicking on the “News” tab or section. Be an informed listener by spending a few minutes doing research on the company. Check out what’s happened to them, what’s important to them, the situation they’re in, and basically just understand them.
As for Bob Woods, he said that another way to socially listen to your prospects is to check out Google Alerts. Google Alerts will do the searching for you and send content straight to your email inbox with topics, companies, or individuals that you are interested in. You can set up Google Alerts by determining the keywords and phrases that you want to search for. You can also search for topics by location, news sites, video sites, plus, you can also get up to 1,000 alerts. Best of all, this service is made free to use by Google.
In addition, Bill discussed that another way to socially listen is by checking out their website. By going into the company website, you can check out their “Mission and Vision Statement” to see what they care about and see the direction where the company is going. Another section to check out is their “About” section to see who are the top management names leading the company. You can also read their “Blog” section and see what content they are sharing to their audience.
Finally, Brynne said that another way to socially listen is by looking at all of your audience’s social media platforms. This involves checking out your buyer’s company page or individual pages on LinkedIn, Twitter, Facebook, YouTube, Vimeo, or even Pinterest. It is important to check what your buyers are sharing, reacting to, commenting on, engaging with, re-tweeting, or liking on social media. Plus, checking out their social media pages and feeds are more current and real-time because most people are on their phones most of the time scrolling through their pages than on their websites.
Connect with Brynne, Bill, Bob, and Sally Jo on LinkedIn or you can also visit our LinkedIn page to watch this episode again and get daily tips from the Social Sales Link team!
Important points on this video
Things you will learn in this episode:
* Being an informed listener can help you learn more details about your prospect’s current business. Researching the company name using Google News is an avenue to learn about the challenges they are currently facing, help strategize your next action and bring essential value to their business.
* Using Google Alerts helps you socially listen to your prospects and their companies. Just set up your alerts and you’ll be alerted via email to when they’re mentioned in a wide variety of places on the Web. You can’t be on the Web searching for this material 24/7. Google Alerts becomes your “virtual” search and research assistant.
* One way to socially listen to your prospects is to visit their company website. You can find out more about them, their leadership team, and their mission statement. Another area to check is their blog page. See what topics they are writing about and challenges they are helping their clients with. Before leaving make sure you take a look at the events they’re hosting and their press releases.
* If you want to know what really matters to your prospect right now, look up what they are sharing and engaging on throughout all of their social media platforms. This window into their priorities may include insights that can help you build rapport and bring focus and value to your conversation.
