Start LinkedIn Sales Conversations with Content (Ep 30)
| March 15, 2022
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In this episode…
In this episode of Making Sales Social Live, the Social Sales Link team talked about “Leverage Content to Start Sales Conversations on LinkedIn.”
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Things you will learn in this episode:
* A great way to start a sales conversation on LinkedIn is by using polls for content. You can tap into what your prospects are concerned about through the questions you ask in the poll. More important, you can interact with conversations in the Comments section and from there, start relationships with those who are commenting. You can then see whether they’re willing to get on an insights call with you. — Bob Woods
* The best philosophy to take when engaging with your audience on LinkedIn is to treat people on the other side of the message the same way you would if they were on the other side of the table. Whether you are in person or virtual, it is a human being at the receiving end of your message — make sure you honor that. — Brynne Tillman
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