Prompt Writing: LinkedIn Post Ideas

How to Create an Engaging LinkedIn Post Using the CRISPY™ Model

LinkedIn has evolved into the ultimate platform for professionals to build credibility, showcase expertise, and nurture meaningful business relationships.

A strong LinkedIn presence is not about constant selling… if anything, being “in your face” and overly promotional is a turn-off to the very audience of prospects with whom you want to start sales conversations. With a strong LinkedIn presence, you’ll consistently share authentic, value-driven content that genuinely benefits your network.

At this point, you’re likely asking yourself, “How can I easily create posts that engage my audience, reflect my authentic voice, and look polished? And do it both quickly and at scale?”

Social Sales Link designed the CRISPY™ prompt writing model to help you craft clear, purposeful, and engaging prompts for your AI-powered content creation. In conjunction with tools like askSSL, ChatGPT, Claude, and other large-language models (LLMs), this structured approach transforms your LinkedIn content from average to exceptional, significantly boosting engagement and visibility.

Why Use CRISPY™ for LinkedIn Posts?

Creating impactful LinkedIn content regularly can feel overwhelming (believe me, I know!). Many professionals struggle with finding the right balance between promoting themselves and providing value to their connections. That’s why we developed CRISPY™, which makes content creation straightforward, repeatable, and reliably effective.

CRISPY™ is an acronym designed to guide the creation of precise and impactful prompts for AI tools like ChatGPT:

Context – Background information and purpose.
Role – What perspective or role the AI should assume.
Inspiration – The guiding theme, key idea, or reference the AI should elaborate on.
Scope – The boundaries, length, and specifics of the post.
Prohibitions – Any limitations or areas to avoid in the response.
You – Ensuring the final content aligns with your authentic voice by having the AI ask you all of the questions it needs to complete the task, one at a time.

This structured framework means you do not need to guess or cross your fingers in the hopes of getting good results. Your prompts become targeted requests that consistently yield engaging, authentic, and valuable LinkedIn content.

Step-by-Step: Building Your LinkedIn Post with CRISPY™

Let’s unpack each CRISPY™ element specifically for LinkedIn:

Context: Clearly define the audience you are addressing and the topic or issue your post will tackle. Example: “I want to share quick productivity tips for busy sales professionals.”
Role: Clearly define who the AI should “be” when responding. Do you want it to speak as a seasoned coach, a friendly peer, or an expert or advisor? Example: “Respond as a friendly productivity expert.”
Inspiration: Offer AI a central idea or theme to anchor the post. Example: “Provide practical strategies to help salespeople immediately boost their daily productivity.”
Scope: Outline your post’s length and specifics. Example: “Write a concise LinkedIn post of around 250 words and include exactly three actionable productivity tips.”
Prohibitions: Explicitly state what to avoid. Example: “Avoid overly complex methods or productivity jargon. Also, avoid promotional or salesy language.”
You: Use the standard CRISPY™ instruction to ensure authenticity and voice alignment: “Ask me questions that you need to complete this task, one at a time.”

At this point, you can either enter your CRISPY™ prompt in with bullet points into the LLM (similar to the above), or you can use more of a prose style, like this:

“I want to share quick productivity tips for busy sales professionals. Respond as a friendly productivity expert. Provide practical strategies that can help salespeople immediately boost their daily productivity. Write a concise post for LinkedIn of around 250 words and include exactly three actionable productivity tips. Avoid overly complex methods or productivity jargon. Also, avoid promotional or salesy language. Ask me questions that you need to complete this task, one at a time.”

Leveraging CRISPY™ sets you up for a clear, value-driven, engaging post that resonates with your LinkedIn network.

Using Canva to Enhance Your LinkedIn Post

Even the most engaging text post can benefit significantly from visuals. On LinkedIn, posts with eye-catching images consistently attract higher engagement, clicks, and interactions.

Canva makes creating professional-quality visuals quick and easy. You don’t need to be a graphic designer or have design skills—Canva offers user-friendly templates and a simple drag-and-drop interface.

Here’s how you can quickly craft a complementary graphic for your LinkedIn post:

1. Start with a Simple Template: Canva has countless templates designed specifically for LinkedIn posts. Pick one that’s visually appealing and matches your brand or personal style.
2. Keep It Simple: Less is more. Include a short, impactful headline or key takeaway from your post.
3. Visual Consistency: Use colors, fonts, and imagery that align with your branding or personal professional image.
4. Download and Attach: Save your image as a PNG file for clear, crisp visuals. Then simply attach it directly to your LinkedIn post before publishing.

With minimal effort, you’ve significantly boosted your post’s visual impact, ensuring more eyes (and engagement) on your content.

Quick Tips for Refining and Improving Your LinkedIn Posts

Even with CRISPY™, you may want to refine your post further once the LLM has generated it to maximize its effectiveness:

– Read it out loud: Ensure it sounds conversational and authentic. Adjust the wording if anything feels awkward or forced.
– Make the first sentence compelling: Grab your reader’s attention immediately with a question, surprising statistic, or bold statement (often called a “hook”).
– Test length and format: Experiment with shorter and longer posts to see what resonates best with your audience. Break up text with short paragraphs or bullet points for readability.
– Add strategic hashtags: Choose a few targeted hashtags relevant to your topic to increase discoverability.

Regularly reviewing and updating your content based on what works best is key to consistently improving the quality and effectiveness of your LinkedIn posts.

Going forward, remember that engaging with an AI tool like ChatGPT is meant to feel like a conversation. When you provide clear instructions and actively respond to the questions your AI asks, the results become more accurate, practical, and genuinely reflective of your voice. The more conversational your interaction with the LLM, the better your content and confidence in using the AI will become.

Start Writing Your LinkedIn Posts with CRISPY™

Creating engaging, valuable LinkedIn posts does not have to be intimidating or time-consuming. Combined with AI, the CRISPY™ model of prompt writing provides a structured yet flexible method to craft content that genuinely resonates with your audience and aligns authentically with your voice. 

The more you practice CRISPY™ prompting, the more confident and proficient you will become. Soon, creating standout LinkedIn posts that deliver consistent value will feel second nature, and your professional relationships on LinkedIn will flourish because of it.

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Keep in mind there are other types of LinkedIn posts you can create that will both engage your audience and deliver your value to it. They include LinkedIn Polls, which allow you to quickly gauge your audience’s opinions and spark conversation around relevant topics, while curated content posts enable you to share valuable insights from other trusted sources. Both types will position you as an expert who consistently provides your audience with fresh perspectives and valuable resources.

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