Write Engaging AI Prompts for Sales and Marketing in Your Authentic Voice
| February 20, 2025
How you craft AI prompts for sales and marketing significantly influences the effectiveness of your initiatives. While simple prompts serve a purpose, they often lack the detailed specificity and depth required to generate actionable insights.
This is where the CRISPY framework comes into play, an innovative strategy that transforms generic inquiries into targeted directives aligned with your business objectives. By incorporating clear Context, defined Roles, focused Inspiration, targeted Scope, and thoughtful Prohibitions, CRISPY enhances engagement and brings clarity to the AI’s responses. This approach ensures every interaction aligns with your strategic goals, maximizing the value gained from each engagement.
The following examples compare how a typical prompt is written and how the CRISPY framework elevates ordinary prompts into compelling requests for inspiration, unlocking tailored strategies that resonate with your audience and drive impactful results. Simple prompts, while functional, often lack the specificity and nuance needed to elicit detailed and actionable insights. By integrating clear Context, defined Roles, focused Inspiration, targeted Scope, and thoughtful Prohibitions, CRISPY enhances engagement and clarity. This method sharpens the AI’s responses and aligns them closely with your strategic goals, ensuring that each interaction yields maximum value.
The following examples illustrate how the CRISPY framework can elevate commonplace prompts into compelling calls for inspiration, yielding tailored strategies that resonate with your audience and drive meaningful outcomes.
Strategies for Targeting Specific Personas
Original Prompt: “I need some strategies for lead generation that will help me target [ideal customer persona] and encourage them to take [desired action].”
Prompt (CRISPY Format):
* Context (C): I need effective lead generation strategies to reach a specific customer persona and encourage them to take a desired action.
* Role (R): Act as a lead generation strategist experienced in targeting specific customer personas.
* Inspiration (I): Use proven strategies that have successfully engaged similar personas in the past. (You can read more about it in this guide.)
* Scope (S): Focus on actionable tactics like hosting webinars, offering free trials, or creating targeted ads for tech startup founders interested in booking a demo of our productivity software.
* Prohibitions (P): Avoid general advice that lacks specificity and do not include strategies unrelated to the tech industry.
* You (Y): Ask me questions that you need to complete this task, one at a time.
Social Media for Lead Generation
Original Prompt: “I’m looking for ways to use social media to generate leads and build relationships with [ideal customer persona].”
Prompt (CRISPY Format):
* Context (C): I’m exploring ways to utilize social media effectively for lead generation and relationship building.
* Role (R): Act as a social media marketing expert familiar with lead generation tactics.
* Inspiration (I): Leverage best practices for platforms like LinkedIn to foster professional relationships. (You can find useful insights in this article.)
* Scope (S): Center the discussion on building relationships with HR professionals in the healthcare industry through content sharing and LinkedIn Live events.
* Prohibitions (P): Refrain from suggesting social media platforms that are not optimal for B2B lead generation, like Instagram or TikTok.
* You (Y): Ask me questions that you need to complete this task, one at a time.
Email Campaign Ideas
Original Prompt: “I need ideas for email campaigns that will drive lead generation and help me reach [ideal customer persona] with my message.”
Prompt (CRISPY Format):
* Context (C): I need creative ideas for email campaigns to drive lead generation targeted towards a specific persona.
* Role (R): Act as an email campaign strategist skilled in tailored marketing communication.
* Inspiration (I): Share ideas focusing on building trust and addressing primary challenges or interests of the persona. (Refine your skills with prompt writing basics.)
* Scope (S): Concentrate on small business owners seeking affordable accounting solutions with calls to action that nurture leads or convert free users to paid subscribers.
* Prohibitions (P): Avoid generic email ideas that would not resonate with the needs and interests of small business owners.
* You (Y): Ask me questions that you need to complete this task, one at a time.
Content Marketing for Engagement
Original Prompt: “I’m looking for creative ideas to engage [ideal customer persona] with content marketing and generate high-quality leads.”
Prompt (CRISPY Format):
* Context (C): I am seeking innovative content marketing ideas to effectively engage a defined customer persona.
* Role (R): Act as a content marketing strategist adept in generating high-quality leads through engaging content.
* Inspiration (I): Utilize creative content formats aligned with the interests and challenges of the persona. (For deeper insights, consider the strategies discussed in this episode.)
* Scope (S): Focus specifically on real estate agents and suggest formats like infographics, case studies, and “how-to” video guides that resonate with their professional goals.
* Prohibitions (P): Refrain from suggesting content types that do not fit the real estate industry or are unlikely to yield engagement.
* You (Y): Ask me questions that you need to complete this task, one at a time.
Paid Campaign Best Practices
Original Prompt: “I need best practices for running lead generation campaigns through paid channels and optimizing my budget for maximum results.”
Prompt (CRISPY Format):
* Context (C): I need to learn best practices for running lead generation campaigns through paid channels while optimizing budget utilization.
* Role (R): Act as a digital marketing expert specializing in paid campaigns and budget optimization.
* Inspiration (I): Provide actionable insights based on successful campaign frameworks in the specified channels.
* Scope (S): Target advice towards running Facebook Ads with a budget of $5,000 aimed at millennial entrepreneurs.
* Prohibitions (P): Avoid suggesting practices suitable only for organic marketing or unrelated advertising channels.
* You (Y): Ask me questions that you need to complete this task, one at a time.
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