How to Nurture Your Existing LinkedIn Connections | SSL
| June 8, 2021
In this episode…
In this episode, the Social Sales Link Team talked about how to nurture your existing connections on LinkedIn. They talked about three ways of how to nurture your existing connections on LinkedIn. These are taking inventory by exporting connections, taking inventory by searching, and re-engaging with your first degree connections with video messages and content.
Did you know that we can nurture our existing connections on LinkedIn? Bill talked about one of the three ways which is taking inventory by exporting connections. This involves connecting back with your CPR – clients, prospects, and referral partners. This method involves going to your LinkedIn profile and downloading and exporting your connections. You will get a CSV or Excel type format file then you can see details of your connections such as their First Name, Last Name, Email, Company, Position, and Connection Date. You can also add more columns to the file such as if they are your Customers, Prospects, or Referral Partners.
As for Bob Woods, he said that another way to nurture our existing connections is to take inventory by searching your LinkedIn profile page. This involves going to your LinkedIn profile, utilizing the Search function, and filtering for your First-Degree Connections. It is better to prioritize re-engaging with your First-Degree Connections first, rather than your prospects and referral partners. Once you have that, you can further search by School, Industry, Profile, Language, Service Categories, and other relevant keywords such as Title.
Finally, Brynne said that another way to nurture our existing connections is by re-engaging with your first-degree connections with video messages and content. It is important to re-engage back with our first-degree connections because we are already connected and we can instantly send them a message. A great way to send them a message is through video using your mobile app. Be sure to smile first because this serves as the thumbnail of your video before your connection opens up the message. This is a quick and effective way to re-engage with a personalized video message. A good topic to start a conversation is by talking about your connections’ industry or their clients’ industry. You may also send a little note with the video message.
Connect with Brynne, Bill, Bob, and Sally Jo on LinkedIn or you can also visit our LinkedIn page to watch this episode again and get daily tips from the Social Sales Link team!
Important points on this video
Things you will learn in this episode:
* Use LinkedIn to search through your existing first-degree connections. You can search and further filter by categories such as School, Industry, Profile, Language, Service Categories, and relevant keywords such as Title. Once you have the list, you can then reach out and start engaging with them.
* You can export your LinkedIn connections from LinkedIn by visiting the “My Network” tab on your profile and save them as a CSV or Excel file for easy reference. This makes a great resource to identify what connections, prospects, and referral partners you want to breathe life into!
* Nurture and resonate with your 1st-degree connections effectively by engaging them via a personalized video message. Simply click on message, +, video, and selfie mode, smile, and record a 30-second touc0 point. Start the conversation by talking about something relevant to them including your connections’ industry or insights that can have an impact on their business.
