Episode 212: Get CRISPy With Your ChatGPT Prompts for B2B Sales

Bob Woods  00:00

Welcome Sales and Marketing fans to Making Sales Social Live, Brought to you by Social Sales Link, I’m Bob Woods, your LinkedIn Sherpa. 

Intro  00:10

Welcome to Making Sales Social Live, as we share LinkedIn and Social Selling Training Strategies and Tips that will have an immediate impact on your business. Join Brynne Tillman, and me, Bob Woods, every week, Making Sales Social Live! This is the recorded version of our weekly Making Sales Social Live Show. 

Bob Woods  00:31

Today is a special Making Sales Social Live episode. We have a special offering that we’re releasing this week that can help you harness the power of generative artificial intelligence to help you with so many of your sales and marketing-related tasks. So now onto AI and the art of writing prompts.

To get the most out of generative AI services like Chat GPT, and there are others out there and who knows what the future is going to be bringing when it comes to this entire space. But no matter which one you’re using, you have to write prompts. These prompts point the AI in the direction you want it to go. And then the AI will give you the answers that will hopefully give you the answers that you need. The more specific and relevant your prompts are, the more relevant, engaging and effective its responses will be. 

Now I’ve studied some of the popular prompting frameworks out there. And from those I have developed the crisp framework specifically for salespeople, sales management, and marketers to use with ChatGPT and the others, like I said before, so right now there’s like Bard, and clawed, and so on, as you probably guessed, Crisp, s an acronym that can help you with how you prompt Chat GPT. And before we go further, I’ve developed an ebook on crisp, and everything that I’m talking about today, you can download and use yourself. 

So to get access to the ebook, it’s at socialsaleslink.com/crisp Now crisp, actually needs to be in lowercase letters. If it’s uppercase, you’ll just get the regular website. And then what’ll happen is you’ll go to a page on our website, and you’ll be able to download the PDF directly from there. So think of Chat GPT as an incredibly knowledgeable and dedicated assistant that really wants to help you. But it has no clue as to what you truly need. It wants to help and it will try its best to help but you need to prompt it in the right way. 

So it’ll focus on generating the right answer or answers for your needs. So before you even get into thinking about writing prompts, you need to have a goal for using it. Do you want to develop a piece of content? What type of content should you even develop? Do you want it to analyze a potential market for your sales efforts? Do you want it to simulate a conversation with a decision-maker? These are literally just a few ways that you can use generative AI in sales and marketing.

So think of prompts specifically as Chat GPT chatty compass, or the way I kind of like to think of it is similar to a writers room in Hollywood, although those aren’t really functioning right now. Prompts help you kickstart and workshop ideas, navigate replies that Chat GPT gives you, and provide context to jazz up our exchanges as well. So before we get into the absolute nitty-gritty of crisp, let’s talk just a little bit about chat sessions in general. 

So when you go into Chat GPT, you’ll be asked to generate a new chat each time you do generate that new chat. Think of it as like you’re starting a science fiction episode or a fiction book, for example, you are creating a world with each chat that you start. So if you get done with one chat, and you start a new Chat GPT is not going to refer back to any other chat that you’ve done, you are creating a new world each time that you are clicking on a new chat and that’s very important to remember. 

So as a salesperson, sales manager or marketer, your Chat GPT prompts need to be written in a way that combines both your creativity and you need a solid template that you can use and that is where crisp comes in. So you ideally want to do five separate but interrelated things and crisp does this because it stands for context, role, inspiration, scope, and prohibitions and pro auditions are actually really important because along with all those prohibitions especially can really help you focus on what you want out of Chat GPT. 

So now that we have a general idea of what they are, let’s get crispy with it. And I’ve been dying to say that, and example, a specific goal and how to use crisp to elicit a response. So in the e-book, and for us right now, our goal is to solicit business for Information Technology Services from small business owners, and I am the salesperson who is looking to do that. So crisp stands for context, that’s the first one. So context refers to something or the setting or situation rather, in which the writing prompt is placed. 

And it gives Chat GPT a memory to both start and continue by throwing out the string of prompts you’ll be giving it so if you remember the world, the world-building part that I talked about, just a couple seconds ago, context is where the world-building really starts. The next is our role. This refers to the role the AI is expected to play in the writing prompt. So you might want Chat GPT to speak like Brian Tracy, provide responses as a specific type of client or give advice like a professional coach, and there’s many, many others believe me, it needs to be as specific as the situation needs. 

The next one is inspiration AI. So there’s a dual significance to inspiration when it comes to Chat GPT prompting, a prompt’s main idea or theme serves as the AI is inspiration and is crucial for guiding the API’s responses for relevance and context-based creativity. Also, you can include specific URLs or web pages the content from those to allow the AI to generate content based on specific information in those pages. It can also be used to emulate styles or discuss specific ideas, thus enhancing rather, the customization that you are providing. 

Now that may be a little confusing. When I give the example that I’ve written based on this, it should become more clear. And again, all of this is in the eBook, as is scope in crisp. So in a Chat GPT prompt scope refers to and steers the AI’s focus. So for a b2b salesperson, for example, a broad scope might entail, you know, general sales strategies, while a narrow scope could target specific client negotiation tactics. Scope also can include word and character limits. And this gets to be really important if you’re using it to help shape a response to a link in a post where you want to respond to something, you’re not exactly sure how to put it. 

So you’re asked by Chat GPT to help you out with it, or for a LinkedIn headline, for example, you need to keep that within 220 characters and spaces, otherwise, you’re not going to be able to use it. So as with any prompt, you can go nuts with this one. So with anything and everything that I’m talking about, you need to experiment, you need to play around with it, and heck even have fun with it, there have been a couple of times where I’ve had fun with something, and it actually worked. And so I know to use the times that I’ve even had fun with it in what I do professionally going forward. And the last is P for prohibitions. 

This is important because prohibitions are a valuable tool for controlling the AIS responses in avoiding unwanted content. So this can include topics, words and themes that should be avoided. So for example, a b2b salesperson may seek advice rather on handling a delicate client situation without discounting the product. And in the example that I’m going to provide, there’s going to be a prohibition in there that’s very important to this person. But you’ll see why that is important and why prohibitions are very important in general. 

So again, in the eBook and forest right now, our goal that we have is as a salesperson to solicit business for Information Technology Services from small business owners. So for each of the ones that we have here, the C for content, the prompt is my goal is to reach out to start sales conversations with small businesses that need comprehensive information technology services context. Next is our role. I am a b2b sales professional with expertise in the services and work for a company that provides the services. 

I am reaching out specifically to owners of these small businesses. So that’s my role and that’s the role that I want Chat GPT to Play. Next is inspiration. So draw inspiration from the main theme of personalized cost-effective IT solutions that can enhance the people who we’re talking to enhance their business efficiency, use the following text for reference, and then you can paste in a specific text string or paragraph or a couple of paragraphs or whatever that can give Chat GPT the inspiration it needs to generate this response. 

The next is S for scope. So what I used is the scope of this discussion should be within the realm of IT services, we offer cybersecurity cloud solutions, IT consulting and managed IT services. Focus on how these services can be advantageous to small business owners. That’s a pretty good scope, I think I hope it worked out in the Chat GPT. And you’ll see when you actually get to that prohibition, here’s where you’ll be able to see why prohibitions are important. So for P prohibition, however, let’s avoid any mention of website development or software creation services. As those that are outside of our current offerings. 

Let’s not do any kind of traditional sales pitching. We want to build trust first, and lead with offering value into whatever situation they’re facing. That’s social selling one on one, that’s what we teach here at social sales links, obviously, we’re going to mention that as well. So from here, you know, you can build out whatever you want to, and in the eBook, there is going to be a link to this specific Chat GPT chat that you can then download into your own Chat GPT instance, and play around and have fun with it, I 100% encourage you to do that. 

So again, the e book is at socialsaleslink.com/crisp, it needs to be in lowercase. So who can use this? So I’ve talked about the three groups of people who could use it, let’s get into just a little bit of the specifics about who can use it, and specifically how, so for those indirect sales roles, they can use it for precise role plays, creative brainstorming and problem solving exercises. You can also use it for objections, it can aid in developing convincing pitches, strategizing entire sales campaigns, or as I said before, “Even handling challenging customer scenarios which objections are always challenging, let’s just face it.” 

And that’s just the start. Now sales managers can use it to train their teams, simulate different sales situations or build effective sales strategies along with the knowledge that they already have. So Chat GPT is never going to replace our knowledge no matter what people say. But you can use Chat GPT as a sales manager to augment or maybe give some examples that you may not be thinking of. There’s just all kinds of things that Chat GPT can generate. So overall, though, it becomes a tool for growth and development. 

And it fosters a culture of learning and adaptability, which as a sales manager, you should definitely be doing. Finally, and marketing, the crisp model can serve as a valuable resource for creating engaging content, market research, customer persona analysis, and just so much more. It’s especially mind-blowing what you can do and marketing, especially with some of the tools that can be used with Chat GPT. It’s really, it’s just amazing. So, again, you can download the ebook, and it’s free at socialsaleslink.com/crisp. 

And remember, no matter how you use it, make sure that you use AI responses in content, if you’re using it in the content, rather that it’s in your voice. And it sounds like you know you rather than an AI robot, because if it does sound like that robot, you’re gonna lose so much credibility in the minds of your audiences and your audience of prospects, customers and referral partners. Because when something doesn’t sound like you, people are going to know it. And you know, they’re just going to think less of you. 

So you definitely don’t want to do that. So thanks again for joining us on this special edition of Making Sales Social Live. If you haven’t subscribed to this podcast already, go ahead and hit that subscribe or follow button to access all of our previous shows and be alerted to when new ones drop. If you’d like more information on our podcast, go to socialsaleslink.com/podcast.

We do two shows weekly, this one and the Making Sales Social interview series where we talk with leaders and experts in sales, marketing, business and many more areas. And just so you have it just so that it’s seared in Do your brain the ebook? Is it socialsaleslink.com/crisp.all in lowercase. So when you’re out and about, be sure this week and every week to make your sales social, and have a great day, everybody, bye bye.

Outro  24:16

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