Intro
Bob Woods: Welcome to the Making Sales Social podcast featuring the top voices in sales, marketing, and business. Join Brynne Tillman, Stan Robinson Junior, and me, Bob Woods, as we each bring you the best tips and strategies our guests are teaching their clients so you can leverage them for your own virtual and social selling. Enjoy the show. Welcome to Making Sales Social Live coming to you from the social sales link virtual studios.
00:00:50:20 – 00:06:52:20
Brynne Tillman
Hello and welcome to Making Sales Social Live. I’m Brynne Tillman and I’m doing this on my own today. Bob is on vacation and Stan is busy doing lots of fabulous things.
And we’re talking today about prospecting in the summer. Now, so many people say to me, you know what, It’s slow in the summer. It’s not a great time to prospect. Nobody’s around. And I say phooey on that. The summer is an amazing time.
Your prospect, first of all, let’s think about it. The average person goes on vacation. One week out of the summer. Right? And there are about ten weeks in the summer. So that means only 1/10 of our prospects are away. That gives us 90% of the people that are around.
And there are so many reasons why taking advantage of that time is so important. The first one is there’s less competition, right? Your competitors have the mindset that it’s summer, it’s slow, and It’s not a great time to prospect, which means you are getting the prospecting opportunities and conversations. It is absolutely a great time to get in on the attention right of your buyers.
The other thing is they believe it’s slow, so there’s more time for them to talk. They don’t feel the pressure of the other ten months of the year, right? The summer is when they feel like the pressure’s off of them. Typically. There are also a lot of flexible schedules in the summer. Right. Not everyone is particularly working on as a structured schedule as they might the rest of the year.
The other thing is that there could be a slight like this is a good time to have conversations because they feel like they’re slow. It’s also a great time for networking and a lot of folks will say, well, a lot of networking doesn’t happen in the summer. Well, guess what? It does? And there are a lot of folks that you’re going to meet during that time in those networking meetings that you may not have gone to networking at other times in the year because they feel like it’s a little slower.
Right. So, it’s a really great opportunity. It’s also a little more relaxed. People are dressed a little more casually. So it’s a great time to meet someone, you know, from a personal perspective, get to know them a little bit better. There’s a wonderful opportunity. It’s not selling. It’s networking, right where the pressure is off a little bit. And because you’re even dressed more relaxed, the conversations can be even more relaxed.
Next concept tab Burn. Your prospects are going to go right into budget planning for 2025. So now is the time to get on the radar. By the time they’re in budget planning mode, it might be late to add yourself to that budget, but if you start talking now and you are high up on their radar, when they start to think about what should we plan for 2025, you’re already part of their thoughts around this.
And you know, the bottom line in all of this, I believe, is there are just some great opportunities to talk with people that may not otherwise be available. one last thing. As before, I know this is like a quick fire. One last thing that is important is the newsfeed is going to there’s going to be less content. So there’s a great opportunity for you to share content on a daily basis in the summer and more people are likely to see it.
So here’s the thing. The bottom line is we don’t get business unless we’re actively prospecting and we can’t take ten weeks off or even eight weeks off of the year thinking this is a bad time. I want you to get in. The mindset is this is the best time to really position yourself as you know, as someone who’s available, having conversations, building rapport, or learning about your prospects.
So as they progress into the fall, you are the vendor that they are prepared to work with. So I know this was a quick fire-making sell social and under 7 minutes, but I hope you’ve got some kind of seeds planted for how you are going to leverage this summer to start sales conversations without being salesy. Trust-based conversations without being salesy.
So don’t forget when you’re out and about to make your sales social.
Outro
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